Build Your World

Jaipur School of Business

Prof. (Dr.) Renu Pareek

Designation- Dean

Department- Jaipur School of Business

Qualification- Ph.D, MBA, PGDMM

Email- [email protected]

Research Area

Marketing Management, Brand Building, Service Marketing, Consumer Behaviour, Total Quality Management


Research Papers Published: 31, Seminar/ Conference: 11, FDP/ MOOC: 12, Consultancies: 03, Book Written: 01

Message of Dean Jaipur School of Business

A metamorphosis of business has led to the increasing necessity of capable management professionals, capable of adapting to fast – changing economic scenarios. At JSB, JU, we intend to promote interdisciplinary research and development for the benefit of industry and society through research and development. Our faculties create a stimulating environment to nurture students’ creativity, innovation, and excellence. Besides business skills, we emphasize ethical and value-based education. A core mission of JSB is to develop human potential to its fullest extent so that they can emerge as intellectually capable and imaginatively gifted leaders in the field of business. A multi-pronged effort is taken to realize this goal by revamping the program to respond to the changing needs of the industry, and by selecting faculty with excellent academic records and industry experience, and maintaining a strong interface with the industry. As part of our holistic training, we emphasize interpersonal communication, business etiquette, time management, leadership skills, and communication skills along with entrepreneurship and ethical principles. It serves as a tool for enhancing their self-confidence and transforming them into smart and competent professionals.

JECRC University’s Jaipur School of Business imparts knowledge through a Socratic Method approach such as conceptual teaching, case study approach, role plays, group discussions, summer internships and corporate mentoring, research projects, presentations, tutorials, industrial visits, as well as workshops that promote a spirit of inquiry in young minds and help them enhance their problem-solving and decision-making abilities.

Why Join the Jaipur School of Business?

  • Our faculty is composed of Ph.D. level intellectuals and eminent corporate personalities.
  • Courses are designed to be Industry Oriented and amended continuously.
  • MOU with CII and established the Young Indian Club that motivates students for a career in the dynamic demanding corporate world.
  • Student-run clubs such as Marketing, Finance, Human Resource and Personality Development organized business and entrepreneurial events.
  • Providing a platform to budding entrepreneurs, re-enforcing entrepreneurial skills by interacting with successful entrepreneurs and encouraging innovative business plans coupled with support from angel investors / venture capitalists and business plan competitions.
  • Student centric teaching & problem solving through tutorials classes. Domain related activities are conducted on a regular basis such as; Ad Mania, Finance and Business quiz, stock trading, business simulation etc.
  • There is a long-standing history of success at the JECRC Foundation in placing students at top companies.



Bachelors of Business Administration (BBA)

The Jaipur School of Business understands the need to build a strong knowledge base of business management among our young generation. For this purpose we offer a BBA degree, conferred after three years of full-time study in one or more areas of business niche. The degree is designed to give a broad and interdisciplinary knowledge of the functional aspects of a company and their interconnections while also allowing specialization in a particular area. The program includes core business courses and advanced specialized courses as follows: Finance, Marketing, Human Resource, Social Entrepreneurship, IT and E Business. The students in 3rd Year can choose any two groups as per specialization choices

Pedagogy Teaching

The main pedagogical methods are lectures, case studies, presentations and project works. They are supplemented and complemented by role plays, management games, seminars, simulations, group discussions and extempore. We continuously put our efforts in creating an environment for grooming and developing the student’s potential so that they become ready to best serve the society through flawless leadership, communication, managerial and decision making skills.

Specialization in BBA

  • BBA in Finance Management
  • BBA in HR Management
  • BBA in Marketing  Management
  • BBA in Information Technology Management
  • BBA in International Business Management

BBA in Tourism & Hospitality Management

Tourism is the biggest industry in the world in terms of the number of people it employs directly or indirectly. Travel industry and its growth provide a chance to the economy to expand its wings in the hospitality sector too. India is witnessing a huge growth in international and domestic travels. Considering the need of the hour, JSB now offers a specialized three year full time degree program

BBA in Tourism and Hospitality management (BTHM)”. The objective of the program is to equip students with the understanding of how the Tourism and Hospitality industry works by providing knowledge about tour planning, marketing and sales, holiday consultancy, networking and foreign collaborations.

The niche employability areas open for students after the successful completion of program are:

  • Executive Trainee, Hotel Operation Trainee, Executive Search Consultant.
  • Guest Service Officer, Sales Coordinator, Materials Executive.
  • Operation Executive, Reservations Manager, Housekeeping Attendant.
  • Information Assistants and Consultants at Tourism Departments.
  • Front Office Associate, Front Office Supervisor, Night Auditor.
  • Duty Manager, Rooms Division Manager, Food and Beverages Supervisor.
  • Restaurateur, Guest Relation Executive,Tour Booking Officer.
  • Tour Operator, Guest Service Coordinator, Sales Reservation Agent.
  • Meet & Greet Officer, Conference Assistant, Events – Assistant.
  • Event Coordinator/ Manager

BBA in Banking Financial Service and Insurance

The banking sector in India has the advantage of access to one of the largest and most stable financial networks. Increase in the working population and growing disposable income will further raise the demand of banking and related activities. Industry’s contemporary nature and continuous changes in technology has made the need for specialized labor more crucial. Catering to the need, JSB now offers a specialized three year full time degree program in Banking Financial Services and Insurance (BBFI)”. The program aims to create a basic understanding about the functioning and requirements of the banking industry by providing knowledge about market, counter operations, advanced technology, corporate insurance, treasury and risk management, legal aspects of banking and foreign operations.

Bachelors of Commerce (B.Com)

The learning outcome-based curriculum of 3 years B. Com program not only aimed at enabling students to seek knowledge, but also emphasizing creating knowledge, which will help students to become industry- ready with understanding the functioning and premises of the business world. In order to achieve this, the program offers opportunities for students to know different aspects of the fundamental knowledge of the areas related to finance, accounting, human resource management, international business, corporate and business laws, taxation, marketing financial systems, understanding of the economy, laws governing business, strategies adopted by business to reach to society, etc.This course helps students to acquire disciplinary knowledge, problem-solving skills, analytical reasoning, research skills, and managerial skills along with the capability to transform theoretical and conceptual knowledge into practical problem-solving approaches using critical thinking innovations in commerce and enhance their employability.

Specialization in B.COM

  • B.Com. in Accounting & Finance
  • B.Com. in Banking financial services & Insurance
  • B.Com. in Marketing
  • B.Com. in International Business
  • B.Com. in Information Technology


Master of Business Administration MBA (Dual Specialization)

The objective of the Master of Business Administration (MBA) course is to nurture and train future managers who take up challenges in the wake of global uncertainty; and inculcate the ‘Think Global, Act Local’ perspective. The emphasis on management education is to develop a “Learning Manager” who adapts to the contemporary environment. The program aims at honing the skills of students in business strategies and concepts, and skills in practical business situations. It aims at imparting specialization in two functional areas thereby, imparting management skills to the students, which makes them more adaptive for the fierce corporate sector. The course has strong Industry interface and Industry oriented pedagogy designed to develop critical skills needed for specific fields through Case Study Analysis, Simulation Exercise, Workshops, Seminars and Industrial visits. It integrates theory and practice in a multi- functional framework to handle complex management issues through Project Work & Field Assignments. The rigorous corporate interactions make them acquire a competitive edge for good employability.

Salient Feature

The course aims at imparting specialization in seven functional areas thereby, imparting those management skills to the student, which makes them more adapted and employable in corporate sector Dual specialization: Students can choose any two specializations of their choice from three specializations currently offered viz. Human Resource Management, Finance and Marketing Domain expert inputs: Experts in each domain are invited to speak to the students on the best specialization options for them.

  • MBA in Finance
  • MBA in HR
  • MBA in Marketing
  • MBA in Production & Operations Management
  • MBA in Information Technology Management
  • MBA in Retail Management

MBA in Entrepreneurship & Family Business Management

Industry Specialization Courses (MBA)-BBA)

JECRC University Jaipur aims at broadening the educational arena by offering add-ons to the existing system. The upcoming academic curriculum has been incorporated with specialization in degree courses for BBA and MBA discipline in association with, and IBM, global giants in IT services.

JECRC University Jaipur in collaboration with, and IBM through its education business will be enabling students in Rajasthan to become world-class technology experts in BBA and MBA discipline, by offering specializations under the programme thereby bridging the gap between academia and industry. The courses offered by JECRC University Jaipur that have been identified as a part of the collaboration are as follows: Offers

BBA with Specialization in Data Analytics and Data Visualization              

MBA with Specialization in Data Analytics and Data Visualization

IBM Offers

BBA with Specialization in Business Intelligence

BBA with Specialization in Data Security

MBA in Association- Sunstone Eduversity

JECRC University- Jaipur School of Business is also offering MBA in association with Sunstone Eduversity. This degree would be offered following specializations:

Insurance Management (Applied specialization) Business Analytics (Applied specialization) Logistics and Supply Chain Management (Applied specialization) Banking Operations (Applied specialization) Digital Marketing (Applied specialization) Operations Management

Information Technology International Business

Industrial Exposure

The Jaipur School of Business aims at framing students for the industries & services through holistic development. Many eminent speakers from the industry enlighten students with their ideas & expertise. During the interaction with corporate experts namely Ms. Prachi Natani, Assistant VP , Destuche Bank, Mr. Rajesh U.S., H.R.Manager, CultFit; Ms.Manisha, Head H.R. Zaro Education,   Mr. Himalaya Sethi, Manager H.R,  Instlore, Mr. Atin Jain, Founder & Managing partner at Brooklyn World Travels; students had deep insight about their employability in today’s demanding scenario.

Students grappled their brains during in house competitions of poster making, Ad mania, Talent Hunt, Skit, Extempore and business quiz. With the objective of making Job creators rather than job seekers Jaipur School of Business gives thrust upon igniting young minds to become successful entrepreneurs through series of expert & students interaction during Entrepreneurship Development week. Experts & entrepreneurs like. Students were exposed to –Heritage properties like Amber fort, Jaipur Foot Centre, etc. Students got exposure by volunteering in events in collaboration with CII, FICCI Rajasthan State Council on 17th January 2020.

The Jaipur School of Business organized an Interactive Workshop on Financial Literacy in association with the Institute of Financial Literacy, a division of National Stock Exchange. The experts for the session were Mr. Rahul Agarwal and Mr. Vikram. JSB stresses on holistic development of the students and in this regard organized a stress Management workshop facilitated by Ms. Jaya Rajawat, renowned author and fashion designer. To build socially responsible students, JSB celebrated the World Charity day on 5th September 2019 and the event was graced by Ms.Sunita Jain, President, Blossom Charity Group. JECRC University organised an interactive session on Entrepreneurship on 20th January 2020. The session was graced by Mr.Amit Mishra, Founder, ID8VC and Mr.Salil Seth, Manager, Invest India. The students have gained deep insight regarding entrepreneurial skills through these valuable sessions. Students also got exposure through the Department of Science & Technology (DST) sponsored IPR workshop organised by JECRC University. The workshop has given deep insight about IPR related issues and procedure to fill an IPR.

Student Grooming & Development

Apart from academic learning, we focus on developing the ability to understand and apply a multi-dimensional approach to overcome complex business problems, to groom the student’s overall personality and improve his communication skills, to help the students acquire required professional skills in their respective fields. We believe that an open communication setting induces increased student involvement and participation. Thus they are also mentored by experienced faculty members on various personal and professional issues. Various activities are conducted from time to time to inculcate the spirit of innovation and creativity in the students. The spirit of volunteerism too encourages student involvement and participation. Our students ‘volunteers as

coordinators in various intra-department, inter-department and university level events. This helps them to understand how the team works, group dynamics, functions of management- coordination, planning, organizing activities.

Extra Co-curricular Activities

Being a learner of an interdisciplinary program, the learning approach cannot be unitary. Our students actively participate in several co-curricular activities organized in the department. They are also encouraged to participate in various inter and intra university activities. In the Department we have management of the students, by the students and for the students. In the induction semester of students, focused time- slots are given to different activities of different fields, i.e. Photography competition, Football Matches, Kabaddi Matches, Storytelling Hour; so that students find a way to continue their passion and interest.

Summer Internships

In the pursuit of a BBA, B.COM, & MBA degree, we have made it mandatory for students to take an internship and prepare a focused project report based on research work done in the internship period. We provide internship opportunities through our Academia Industry Interface in various organizations, such as Hero Motocorp,  AT&T, Airtel,ITC, KGK infra pvt., Brand Mark Creation, Morani Motors, GreenFortune, Amul, Karvi Stock Broking, HDFC Bank, AU Financiers, Hotel The Lalit, Le merridian, HotelCrown Plaza, Unique Buildres, Ultratech Cement, Aditya Birla Group, Reliance Mutual Fund, Wonder Cement, RIICO, Reliance Communications, SBI Mutual Fund, AU FinancersUltratech cement, Aditya Birla Group, Reliance Mutual Fund, Wonder Cement, RIICO, Reliance Communications, SBI Mutual Fund, AU financers.

The niche employability areas open for students after the successful completion of program are:

  • Credit and risk manager, Administrative Officer (AO)
  • Investment   bankers,   Stockbroker
  • Financial  analysts,  Budget  analyst
  • Internal Auditor, Insurance Manager, Asset Manager
  • Personal financial advisor, Loan Counselors, Chief Loan Officer
  • Insurance underwriter, Treasurer
  • Recovery Agent, Loss control specialist

Placement Opportunities

The 4 pillars of business functions are Finance, Human Resource, Marketing and Operations. Several offshoots and specializations have over time developed like Information Technology, Analytics, Retail, International Business, Entrepreneurship, and so on but the primary four are still the core ones without which a business cannot be run. A management graduate over the years gains skills like analytical ability, Communication Skills, Data Interpretation, Problem Solving, Ability to think logically, Presentation Skills and a holistic perspective of the business world. This degree also opens doors for those with an entrepreneurial instinct who fancy heading their own companies. Self-employment or consultancy would be a suitable career option for the entrepreneurial graduates and those who prefer to use their management skills and knowledge in managing themselves and their resources. Our UG program arms the students to pursue future specialized courses such as MBA, CA, CS, ICWA. Due to hands on and practical experiences during a summer internship program, students get equipped for domains such as Financial Accountancy, Investment Banking, Risk management services, Advisories, Retail Banking, Financial Planners, Business Analysts, Product and Brand Development Managers, Creative heads, Content writers, Project Managers, HR consultants, T&D managers, HR Generalistetca.

Placement at a Glance

JECRC University has a strong track record of on campus placements. Students were given industrial exposures for placements with Accenture, Berger Paints, Futures First, Trivium, LNJ Group, Axis Bank, India Mart, ICICI Securities, Asahi India, IDBI Bank, Unique Builders, Web Solutions, Angel Broking, ICICI Prudential, Sanchaytech, Reliance Capital, Rajasthan Patrika, Teleperformance, Just Dial, Appeal group, A U Financiers, CADD centre, Accenture, TCS, S&P Global Jaro Education, Byju’s, Alibaba, Calvin Klein, Capegemini, LNJ Group, HDFC.


With the objectives of imparting high quality management education and training, the JECRC University established, Department of Jaipur School of Business, with the objective to be best in the world for teaching, research and interaction with industries. Department of Jaipur School of Business provides an ideal backdrop for experiential and blended learning. The Department has the latest in teaching aids, rich learning resources, state-of-the-art infrastructure and a strong industry linkage to provide practical knowledge to the budding managers.

Graduates from the department of management are heavily recruited by many top companies. Graduates take up careers in the banking, FMCG, the finance industry, traditional large organizations, startup companies, management consulting companies, and government. Some of our top undergraduates each year enter into the Master’s and PhD program in Management at leading universities around the country and worldwide.


The Department of Jaipur School of Business offering the following mentioned below programmes:

  1. Bachelor’s of Business Administration 3 Years
  2. Bachelor’s of Business Administration Data Science and Data Analytics ( 4 Years
  3. Bachelor’s of Business Administration (IBM) 3 Years
  4. Bachelor’s of Business Administration (Tourism & Hospitality Management)  3 Years
  5. Bachelor’s of Business Administration (Banking Financial Services and Insurance) 3 Years
  6. Bachelor’s of Commerce – 3 Years
  7. Master’s of Business Administration (HR. Finance, Marketing, IT & OPM) 2 Years
  8. Master’s of Business Administration(Sunstone Eduversity) 2 Years
  9. Master’s of Business Administration Data Analytic and  Data Visualization ( 2 Years
  10. Master’s of Business Administration (IBM) – 2 Years
  11. Ph.D. in Management


Attachment 1BBA Syllabus

Attachment 2B.Com. Syllabus

Attachment 3MBA Syllabus


Sr. NoName of the FacultyAcademic QualificationDesignationProfile Photo
1Prof. (Dr) Renu PareekPh.D, MBA, PGDMMProfessor & HOD
2Dr. Ruchi GoyalPh.D, MHRM, M.A. (Economics), NET & SLETProfessor & HOD
3Dr. Rashmi SharmaPh.D, NET (Management), MBA, B.Com.Assistant Professor
4Dr. Jyoti JainPh.D (Marketing), UGC-NET (Management)Assistant Professor
5Dr. Hemant VermaPh.D (Commerce), UGC-NET, M.Com., MBAAssistant Professor
6Dr. M. KuruvillaMBA, BPTAssistant Professor
7Dr. Ram GargPh.D, MBA, M.Com., FDPM (IIM- Ahmedabad-2017)Assistant Professor
8Dr. Varsha TiwariPh.D, M.Com (Banking & Business Economics), M.Phil (Commerce), LL.B., Net ExemptionAssistant Professor
9Dr. Arun GautamPh.D., NET (Commerce), M.Com(ABST), B.Com.Assistant Professor-I
10Dr. Teena PareekPh.D. (Human Resource), MBA (Human Resource Management & International Business ), MA (English Literature), B.A (Honors)Assistant Professor-I
11Dr. Kirti ChoudharyPh.D (E Learning), MBA (IT Systems & Marketing), B.E (Computer Science)Assistant Professor-I 
12Dr. Manish SharmaPh.D (Finance), M.Com, MBA, M.A (Economics), UGC-NET (Commerce), UGC-NET (Management), NCMP L-2 (NSE Certified Market Professional), B.Sc.Assistant Professor
13Ms. P. Shivani SinghMBA(HR-MKT), B.A. (Management)Assistant Professor
14Mr. Kshitiz AnshumaliB.E. (Mechanical Engg.), MBA (HR & Marketing-BIT Mesra), UGC-NET (HR)Assistant Professor
15Ms. Sumedha SoniBBA, MBA(HR and Marketing), NET (Management), Ph.D (Pursuing)Assistant Professor
16Ms.Neelakshi ChaturvediMBA (Marketing & HR)Assistant Professor
17Mr. Patanjai TriphatiBBM, MBA(Major-Finance, Minor-Operation & Production Management)Assistant Professor
18Ms. Sijo JojiMBA (HR)Assistant Professor
19Ms. Devika SharmaMBATeaching Assistant
20Ms. Tanya GargM.Com. (Business Adm.), B.Com., Diploma in Event ManagementTeaching Assistant
21Ms. Kriti BhargavaNET(Commerce), M.Com (Financial Management), (Hons. EAFM)Assistant Professor-II
22Mr. Raunak SharmaMBA (HR & Marketing), MA (English Literature & Linguistics), M.Com. (Business Administration)Assistant Professor
23Ms. Harleen KaurInternationally certified soft skill and image consultant, MBA, B.comAssistant Professor
24Ms. Purvi KattaUGC-NET, (Accountancy & Business Statistics), (Economics & Financial Management)Assistant Professor
25Ms. Sumedha KaliaMBA(Marketing & Finance), B.Ed.Assistant Professor
26Ms. Ayushi LohiyaNET(Management), MBA (Human Resource Management & Finance), (Hons. ABST)Assistant Professor-II


PEOs and POs

The Programmes at department of Jaipur School of Business at JECRC University, is designed to prepare its graduates for continued learning and successful careers in industry, government, academia and consulting.

The programmes has designed in line and benchmark in higher education and research to our graduates by outcome based quality education. Our alumni by their performance will show that they will achieve one or two parameters after two to three year of graduation. Following Program Educational Objectives are finalized after various brainstorming session.

PEO-1: Students will develop themselves as effective professionals by solving real problems business problems through the live projects and case studies by developing team work, effective communication, critical thinking and problem solving skills.

PEO-2: Students will develop professional skills that prepare them for immediate employment and for life-long learning and to act with creative, innovative and entrepreneurial potential with management tools.

PEO-3: Students will demonstrate their ability to adapt to a rapidly changing environment by having learned and applied new skills and new technologies.

PEO-4: Students will be provided with an educational foundation that prepares them for excellence, leadership roles along diverse career paths with encouragement to professional ethics and active participation needed for a successful career.


PO’s – A graduate of the management Program will demonstrate:

  1. Apply appropriate practical tools in management perspective, articulate business framework in terms of purposeful aspects and portray inter linkages among functional areas of an enterprise.
  2. Will be able to analyze and interpret the performance of an enterprise and its diverse functional units and describe various concepts in management and express their application in specific business situation.


Human Resource Management

Students who undertake this programme will:

PSO 1: Demonstrate an understanding of key terms, theories/concepts and practices within the field of HRM and Demonstrate competence in development and problem-solving in the area of HR Management;

PSO 2: Provide innovative solutions to problems in the fields of HRM and be able to identify and appreciate the significance of the ethical issues in HR.

PSO 3: Work effectively with colleagues with diverse skills, experience levels and way of thinking;

PSO 4: Be able to evaluate HRM related social, cultural, ethical and environmental responsibilities and issues in a global context.


PSO 1: Understanding of the concept of the time value of money and be able to use basic time value concepts to make basic capital investment decisions, and

PSO 2: Analyze and value securities, including debt and equity instruments and Understanding of the relationship between risk and expected return generally and for specific security classes.

PSO 3: Knowledge of the characteristics of the principle asset classes and key securities to be able to evaluate their appropriateness as investments in a broad range of portfolio applications.

PSO 4: Ability to use the concepts of the time value of money, the risk/expected return relationship and asset-class and security diversification, to construct an investment portfolio that satisfies a hypothetical client’s objectives and constraints.

Marketing Management

PSO1: Identify core concepts of marketing and the role of marketing in business and society. To gain Knowledge of social, legal, ethical and technological forces on marketing decision-making.

PSO 2: Appreciation for the global nature of marketing and appropriate measures to operate effectively in international settings. Ability to develop marketing strategies based on product, price, place and promotion objectives.

PSO 3: Ability to communicate the unique marketing mixes and selling propositions for specific product offerings.

PSO 4: Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers. Ability to collect, process, and analyze consumer data to make informed marketing decisions

PSO 5: Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information.


As per industry requirement

  1. Analyze a complex business problem and to apply principles of business and other relevant disciplines to identify solutions.
  2. Design, implement, and evaluate a solution to meet a given set of opportunities in the context of the program’s discipline.
  3. Communicate effectively in a variety of professional contexts.
  4. Recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles.
  5. Function effectively as a member or leader of a team engaged in activities appropriate to the program’s discipline.
  6. An ability to recognize ethical and professional responsibilities in management  situations and make informed judgments, which must consider the impact of business  solutions in global, economic, environmental, and societal contexts
  7. An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives


The following table contains the annual student enrolment and graduation information for Department of Management.

Table D-1. Program Enrollment and Degree Data

Name of the Program: BBA

Academic YearEnrollment YearTotal UndergradTotal Grad
 2020-21 FT161229152NANA542 
 2019-20 FT215152122NANA489 
 2018-19 FT 168133109NANA410 
 2017-18 FT13711115NANA263 
 2016-17 FT1161649NANA181 

Table D-1. Program Enrollment and Degree Data

Name of the Program: B.Com.

Academic YearEnrollment YearTotal UndergradTotal Grad
 2020-21 FT121523NANA50 
 2019-20 FT192325NANA67 
 2018-19 FT252522NANA72 
 2017-18 FT232312NANA58 
 2016-17 FT23129NANA44 

Table D-1. Program Enrollment and Degree Data

Name of the Program: MBA

Academic YearEnrollment YearTotal UndergradTotal Grad
 2020-21 FT6768NANANA 135
 2019-20 FT7362NANANA 135
 2018-19 FT6433NANANA 97
 2017-18 FT3338NANANA 71
 2016-17 FT3927NANANA 66


Sr. NoTitle of paperName of the author/sName of journalYear of publicationISSN numberLink to the recognition in UGC enlistment of the Journal /Digital Object Identifier (doi) number
1Social Media- A New Tool In Modern Era MarketingSachin Gupta, Sumit ChaturvediINTERNATIONAL JOURNAL OF ENGINEERING SCIENCES & MANAGEMENT RESEARCH (IJESMR)20152349-6193
2Social Media Promotions –Can We Restrict It Under Laws?Sachin GuptaINTERNATIONAL JOURNAL OF RESEARCH: GRANTHAALAYAH20152350-0530
3Challenges faced by EPIP of Gems and Jewellery Industry with special reference to JaipurParul AgarwalEDUVED INTERNATIONAL JOURNAL OF INTERDISCIPLINARY RESEARCH, 2014.201523486775 Print  23495480
4Attaining India’s Demographic Dividend: A way forwardParul AgarwalInternational Journal of Advanced Research in Computer Science and Management Studies, Gujrat, 2014.201523217782 , 23471778’s_Demographic_Dividend_A_way_forward
5An Effect Of Social Media On The Youth Buyer Behaviour For Apparels In Jaipur City: A Study.”Dr. Sachin Gupta, Mr. Sumit ChaturvediINTERNATIONAL JOURNAL OF BUSINESS AND ADMINISTRATION RESEARCH REVIEW (IJBARR20152347-856X
6Online Shopping and Folklore- A Review: With Special Reference To India,Sachin Gupta, Anand VyasINTERNATIONAL JOURNAL OF RESEARCH – GRANTHAALAYAH20152350-0530
7A study on E- Marketing:- Its impact on Consumers in Ajmer, RajasthanProf. Dr. Parul AgarwalINDIAN JOURNAL OF APPLIED RESEARCH, 20142015 2249-555X
8Growth Of Small Businesses In India Through Impact of Social MediaDr. Sachin GuptaINTERNATIONAL JOURNAL OF ENGINEERING SCIENCES & MANAGEMENT RESEARCH (IJESMR)20152349-6193
9Human Inadequacies in Corporate Failures: A case studyDr. Abha MohanInternational Journal of Multidisciplinary Approach & Studies20152348-537X
11Building corporate culture for competitiveness in entrepreneurial firms (Book Chapter)Singh, B., Sadri, S.Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy20159781466687981
12Perceived risk, trust and information seeking behavior as antecedents of online apparel buying behavior in India: An exploratory study in context of RajasthanChaturvedi, S., Gupta, S., Hada, D.S.International Review of Management and Marketing201621464405
13An empirical study of Organizational Development through HR Services Satisfaction Index– A Case Study (Astech. Compupowers, Pvt. Ltd)Dr. Ruchi GoyalInternational Journal of trends in Scientific research and development. ISSN – 2456-647020172456-6470
14“PRADHAN MANTRI JAN DHAN YOJANA (PMJDY) – A CONCEPTUAL STUDY”Dr. Ruchi Goyal, Ms. Neha SharmaInternational Journal of Research – GRANTHAALAYAH. [Vol.5 (Iss.4):]20172350-0530(O),  2394-3629(P)
15Effect of Social Media on Online Shopping Behaviour of Apparels in Jaipur City: An Analytical ReviewSachin Gupta, Sumit ChaturvediJournal Of Business Management, Commerce & Research (Jbmcr) (An International Referred Quarterly Business A Research Journal)20172319-250X,Effect%20of%20Social%20Media%20on%20Online%20Shopping%20Behaviour%20of,Jaipur%20City%2D%20an%20Analytical%20Review&text=Social%20media%20tools%20have%20become%20superb%20channels%20for%20marketers%20to%20reach%20consumers.&text=The%20objective%20of%20the%20paper,of%20apparels%20in%20Jaipur%20city%20.
16Effect of Social Media on Online Shopping Behaviour of Apparels in Jaipur City: An Analytical ReviewSumit Chaturvedi,Sachin GuptaJournal Of Business Management, Commerce & Research (Jbmcr) (An International Referred Quarterly Business A Research Journal)20172319-250X
17Benefits and Drawbacks of M-Commerce in India: A ReviewSachin Gupta, Anand VyasINTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMPUTER AND COMMUNICATION ENGINEERING20172278-1021
18Corporate Social Responsibility in India: A Global Commitment.Sachin GuptaINTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING, MANAGEMENT & APPLIED SCIENCE:20172278-2540
19Financial Inclusion in India-A Review of Initiatives and achievementsParul AgarwalIOSR JOURNAL OF BUSINESS AND MANAGEMENT, 201420172278487X 23197668
20“Effect of Social Networking site on Apparels Buying Behaviour in Jaipur City with Special Reference of Facebook”Dr. Sachin Gupta** Mr. Sumit ChaturvediTHE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT20172321-8916,
21Hacking and E-commerce: A Review With Special Reference to India Act 2000* Dr. Sachin Gupta ** Mr. Anand VyasPACIFIC BUSINESS REVIEW INTERNATIONAL2017 0974-438X.’s_Information_Technology_Act_2000
22FINANCIAL INCLUSION INITIATIVES IN RAJASTHAN: AN OVERVIEWMs. Neha Sharma , Dr. Ruchi GoyalInspira-Journal of Commerce, Economics & Computer Science (JCECS)20172395-7069
23Challenges assessment for the e-commerce industry in India: A review (with special reference to flipkart v/s snapdeal)Vyas, A., Gupta, SJournal of Global Information Management2017 1062-7375, 1533-7995
24Self help group: A strategic tool for women empowermentMathur, P., Agarwal, PPertanika Journal of Social Sciences and Humanities20170128-7702
25Marketing of microfinance for rural women: Evidences from Rajasthan ( Book Chapter)Mathur, P., Agarwal, PStrategic Marketing Management and Tactics in the Service Industry20171522524762
26Perception towards financial factors – A comparison between MSMEs Owners / Managers: Aware and unaware of Government InitiativesGarg, S.International Journal of Economic Research20179729380
27Self-help groups: A seed for intrinsic empowerment of Indian rural womenMathur, P., Agarwal, P.Equality, Diversity and Inclusion20172040-7149
28Micro, small and medium enterprises in India: A review of growth and challenges in the present scenarioGarg, S., Agarwal, P.International Journal of Applied Business and Economic Research20179727302
29Impact of socio-economic conditions on qualities of youth affecting their selection in the defence forcesGosain, C.R.K., Agarwal, P., Siwach, P.S.International Journal of Applied Business and Economic Research20179727302
30Earthquake and resultant apocalypse of Shimla citySingh, H., Siwach, P.S.International Journal of Risk Assessment and Management20181741-5241
31Doklam Plateau and Three Warfares StrategyBisht, N.S.P., Jain, R., Gambhir, V.China Report20190009-4455
32Self help groups: An exogenous women empowerment strategy in IndiaAgarwal, P., Mathur, P.Kasetsart Journal of Social Sciences20190125-8370
33Behavioral traits and investment decisions: An empirical study on executives of financial service
Patni, I., Choubey, S.International Journal of Recent Technology and Engineering20192277-3878


The department consultancy services covering various areas of management in various verticals and functional domains mentioned above. We can contribute towards designing and implementing policies, systems and processes at the corporate and departmental levels. The resources/ Expertise available in the department:

Sr. NoName of the FacultyResearch Area
1Prof. Renu PareekMarketing, Branding and Services
2Dr. Ruchi GoyalOrganizational Behavior, Human Resource Management
3.Dr. M.KuruvillaHuman Resource Management & Strategic Management
4.Dr. Rashmi SharmFinancial Decision Making in Corporation, Risk Management
5.Dr. Jyoti JainAdvertising & Promotion, and Customer Orientation
6Dr. Hemant Verma

Economics, Value-Creation for Stakeholders

Strategic & Functional Alignmen

7.Dr. Ram GargFinance & Accounting : Cost Based Decisions (Break-Even Point), Activity based costing
8.Dr. Manish SharmaProfit Planning and Budgeting,Management Control System
9Dr. Varsha TiwariHuman Resource Management ,Leadership, Communication and Motivation, Business Negotiation Skills, CSR and Environment Sustainability
10Dr. Teena Pareek

HR Scorecard – Strategic HRM

HRIS & HR Analytics, Counselling & Coaching

11.Dr. Kirti Choudhary

Information Technology, Goal/Setting & Monitoring, Performance Expectations

Performance Review and Counseling

Jaipur School of Business offering the following mentioned below programmes:-

Undergraduate Programmes

Build Your World Branches Bachelor of Business Administration (BBA)  

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