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JECRC University Jaipur School of Business

Jaipur School of Business

Jaipur School of Business:

Prof. (Dr.) Renu Pareek

Dean & HoD (MBA, B.Com.)

Ph.D. (Management) University of Rajasthan, MBA-DAVV, Indore

Experience : 21 years

Research Area : Marketing Management, Brand Management, Advertising Management, Total Quality Management, Six Sigma. Research Papers Published: 33, Seminar/ ‘Conference: 13, FDP/ MOOC: 17, Consultancies: 03, Book & Reviewed Written: 03

Message of Dean Jaipur School of Business

A metamorphosis of business has led to the increasing necessity of capable management professionals, capable of adapting to fast - changing economic scenarios. At JSB, JU, we intend to promote interdisciplinary research and development for the benefit of industry and society through research and development. Our faculties create a stimulating environment to nurture students' creativity, innovation, and excellence. Besides business skills, we emphasize ethical and value-based education. A core mission of JSB is to develop human potential to its fullest extent so that they can emerge as intellectually capable and imaginatively gifted leaders in the field of business. A multi-pronged effort is taken to realize this goal by revamping the program to respond to the changing needs of the industry, and by selecting faculty with excellent academic records and industry experience, and maintaining a strong interface with the industry. As part of our holistic training, we emphasize interpersonal communication, business etiquette, time management, leadership skills, and communication skills along with entrepreneurship and ethical principles. It serves as a tool for enhancing their self-confidence and transforming them into smart and competent professionals.

JECRC University's Jaipur School of Business imparts knowledge through a Socratic Method approach such as conceptual teaching, case study approach, role plays, group discussions, summer internships and corporate mentoring, research projects, presentations, tutorials, industrial visits, as well as workshops that promote a spirit of inquiry in young minds and help them enhance their problem-solving and decision-making abilities.

Why Join the Jaipur School of Business?

  • Our faculty is composed of Ph.D. level intellectuals and eminent corporate personalities.
  • Courses are designed to be Industry Oriented and amended continuously.
  • MOU with CII and established the Young Indian Club that motivates students for a career in the dynamic demanding corporate world.
  • Student-run clubs such as Marketing, Finance, Human Resource and Personality Development organized business and entrepreneurial events.
  • Providing a platform to budding entrepreneurs, re-enforcing entrepreneurial skills by interacting with successful entrepreneurs and encouraging innovative business plans coupled with support from angel investors / venture capitalists and business plan competitions.
  • Student centric teaching & problem solving through tutorials classes. Domain related activities are conducted on a regular basis such as; Ad Mania, Finance and Business quiz, stock trading, business simulation etc.
  • There is a long-standing history of success at the JECRC Foundation in placing students at top companies.



Bachelors of Business Administration (BBA)

The Jaipur School of Business understands the need to build a strong knowledge base of business management among our young generation. For this purpose we offer a BBA degree, conferred after three years of full-time study in one or more areas of business niche. The degree is designed to give a broad and interdisciplinary knowledge of the functional aspects of a company and their interconnections while also allowing specialization in a particular area. The program includes core business courses and advanced specialized courses as follows: Finance, Marketing, Human Resource, Social Entrepreneurship, IT and E Business. The students in 3rd Year can choose any two groups as per specialization choices

Pedagogy Teaching

The main pedagogical methods are lectures, case studies, presentations and project works. They are supplemented and complemented by role plays, management games, seminars, simulations, group discussions and extempore. We continuously put our efforts in creating an environment for grooming and developing the student's potential so that they become ready to best serve the society through flawless leadership, communication, managerial and decision making skills.

Specialization in BBA

  • BBA in Finance Management
  • BBA in HR Management
  • BBA in Marketing  Management
  • BBA in Information Technology Management
  • BBA in International Business Management

BBA in Tourism & Hospitality Management

Tourism is the biggest industry in the world in terms of the number of people it employs directly or indirectly. Travel industry and its growth provide a chance to the economy to expand its wings in the hospitality sector too. India is witnessing a huge growth in international and domestic travels. Considering the need of the hour, JSB now offers a specialized three year full time degree program

BBA in Tourism and Hospitality management (BTHM)”. The objective of the program is to equip students with the understanding of how the Tourism and Hospitality industry works by providing knowledge about tour planning, marketing and sales, holiday consultancy, networking and foreign collaborations.

The niche employability areas open for students after the successful completion of program are:

  • Executive Trainee, Hotel Operation Trainee, Executive Search Consultant.
  • Guest Service Officer, Sales Coordinator, Materials Executive.
  • Operation Executive, Reservations Manager, Housekeeping Attendant.
  • Information Assistants and Consultants at Tourism Departments.
  • Front Office Associate, Front Office Supervisor, Night Auditor.
  • Duty Manager, Rooms Division Manager, Food and Beverages Supervisor.
  • Restaurateur, Guest Relation Executive,Tour Booking Officer.
  • Tour Operator, Guest Service Coordinator, Sales Reservation Agent.
  • Meet & Greet Officer, Conference Assistant, Events – Assistant.
  • Event Coordinator/ Manager

BBA in Banking Financial Service and Insurance

The banking sector in India has the advantage of access to one of the largest and most stable financial networks. Increase in the working population and growing disposable income will further raise the demand of banking and related activities. Industry's contemporary nature and continuous changes in technology has made the need for specialized labor more crucial. Catering to the need, JSB now offers a specialized three year full time degree program in Banking Financial Services and Insurance (BBFI)”. The program aims to create a basic understanding about the functioning and requirements of the banking industry by providing knowledge about market, counter operations, advanced technology, corporate insurance, treasury and risk management, legal aspects of banking and foreign operations.

Bachelors of Commerce (B.Com)

The learning outcome-based curriculum of 3 years B. Com program not only aimed at enabling students to seek knowledge, but also emphasizing creating knowledge, which will help students to become industry- ready with understanding the functioning and premises of the business world. In order to achieve this, the program offers opportunities for students to know different aspects of the fundamental knowledge of the areas related to finance, accounting, human resource management, international business, corporate and business laws, taxation, marketing financial systems, understanding of the economy, laws governing business, strategies adopted by business to reach to society, etc.This course helps students to acquire disciplinary knowledge, problem-solving skills, analytical reasoning, research skills, and managerial skills along with the capability to transform theoretical and conceptual knowledge into practical problem-solving approaches using critical thinking innovations in commerce and enhance their employability.

Specialization in B.COM

  • B.Com. in Accounting & Finance
  • B.Com. in Banking financial services & Insurance
  • B.Com. in Marketing
  • B.Com. in International Business
  • B.Com. in Information Technology


Master of Business Administration MBA (Dual Specialization)

The objective of the Master of Business Administration (MBA) course is to nurture and train future managers who take up challenges in the wake of global uncertainty; and inculcate the 'Think Global, Act Local' perspective. The emphasis on management education is to develop a “Learning Manager” who adapts to the contemporary environment. The program aims at honing the skills of students in business strategies and concepts, and skills in practical business situations. It aims at imparting specialization in two functional areas thereby, imparting management skills to the students, which makes them more adaptive for the fierce corporate sector. The course has strong Industry interface and Industry oriented pedagogy designed to develop critical skills needed for specific fields through Case Study Analysis, Simulation Exercise, Workshops, Seminars and Industrial visits. It integrates theory and practice in a multi- functional framework to handle complex management issues through Project Work & Field Assignments. The rigorous corporate interactions make them acquire a competitive edge for good employability.

Salient Feature

The course aims at imparting specialization in seven functional areas thereby, imparting those management skills to the student, which makes them more adapted and employable in corporate sector Dual specialization: Students can choose any two specializations of their choice from three specializations currently offered viz. Human Resource Management, Finance and Marketing Domain expert inputs: Experts in each domain are invited to speak to the students on the best specialization options for them.

  • MBA in Finance
  • MBA in HR
  • MBA in Marketing
  • MBA in Production & Operations Management
  • MBA in Information Technology Management
  • MBA in Retail Management

MBA in Entrepreneurship & Family Business Management

Industry Specialization Courses (MBA)-BBA)

JECRC University Jaipur aims at broadening the educational arena by offering add-ons to the existing system. The upcoming academic curriculum has been incorporated with specialization in degree courses for BBA and MBA discipline in association with, and IBM, global giants in IT services.

JECRC University Jaipur in collaboration with, and IBM through its education business will be enabling students in Rajasthan to become world-class technology experts in BBA and MBA discipline, by offering specializations under the programme thereby bridging the gap between academia and industry. The courses offered by JECRC University Jaipur that have been identified as a part of the collaboration are as follows: Offers

BBA with Specialization in Data Analytics and Data Visualization              

MBA with Specialization in Data Analytics and Data Visualization

IBM Offers

BBA with Specialization in Business Intelligence

BBA with Specialization in Data Security

MBA in Association- Sunstone Eduversity

JECRC University- Jaipur School of Business is also offering MBA in association with Sunstone Eduversity. This degree would be offered following specializations:

Insurance Management (Applied specialization) Business Analytics (Applied specialization) Logistics and Supply Chain Management (Applied specialization) Banking Operations (Applied specialization) Digital Marketing (Applied specialization) Operations Management

Information Technology International Business

Industrial Exposure

The Jaipur School of Business aims at framing students for the industries & services through holistic development. Many eminent speakers from the industry enlighten students with their ideas & expertise. During the interaction with corporate experts namely Ms. Prachi Natani, Assistant VP , Destuche Bank, Mr. Rajesh U.S., H.R.Manager, CultFit; Ms.Manisha, Head H.R. Zaro Education,   Mr. Himalaya Sethi, Manager H.R,  Instlore, Mr. Atin Jain, Founder & Managing partner at Brooklyn World Travels; students had deep insight about their employability in today's demanding scenario.

Students grappled their brains during in house competitions of poster making, Ad mania, Talent Hunt, Skit, Extempore and business quiz. With the objective of making Job creators rather than job seekers Jaipur School of Business gives thrust upon igniting young minds to become successful entrepreneurs through series of expert & students interaction during Entrepreneurship Development week. Experts & entrepreneurs like. Students were exposed to –Heritage properties like Amber fort, Jaipur Foot Centre, etc. Students got exposure by volunteering in events in collaboration with CII, FICCI Rajasthan State Council on 17th January 2020.

The Jaipur School of Business organized an Interactive Workshop on Financial Literacy in association with the Institute of Financial Literacy, a division of National Stock Exchange. The experts for the session were Mr. Rahul Agarwal and Mr. Vikram. JSB stresses on holistic development of the students and in this regard organized a stress Management workshop facilitated by Ms. Jaya Rajawat, renowned author and fashion designer. To build socially responsible students, JSB celebrated the World Charity day on 5th September 2019 and the event was graced by Ms.Sunita Jain, President, Blossom Charity Group. JECRC University organised an interactive session on Entrepreneurship on 20th January 2020. The session was graced by Mr.Amit Mishra, Founder, ID8VC and Mr.Salil Seth, Manager, Invest India. The students have gained deep insight regarding entrepreneurial skills through these valuable sessions. Students also got exposure through the Department of Science & Technology (DST) sponsored IPR workshop organised by JECRC University. The workshop has given deep insight about IPR related issues and procedure to fill an IPR.

Student Grooming & Development

Apart from academic learning, we focus on developing the ability to understand and apply a multi-dimensional approach to overcome complex business problems, to groom the student's overall personality and improve his communication skills, to help the students acquire required professional skills in their respective fields. We believe that an open communication setting induces increased student involvement and participation. Thus they are also mentored by experienced faculty members on various personal and professional issues. Various activities are conducted from time to time to inculcate the spirit of innovation and creativity in the students. The spirit of volunteerism too encourages student involvement and participation. Our students 'volunteers as

coordinators in various intra-department, inter-department and university level events. This helps them to understand how the team works, group dynamics, functions of management- coordination, planning, organizing activities.

Extra Co-curricular Activities

Being a learner of an interdisciplinary program, the learning approach cannot be unitary. Our students actively participate in several co-curricular activities organized in the department. They are also encouraged to participate in various inter and intra university activities. In the Department we have management of the students, by the students and for the students. In the induction semester of students, focused time- slots are given to different activities of different fields, i.e. Photography competition, Football Matches, Kabaddi Matches, Storytelling Hour; so that students find a way to continue their passion and interest.

Summer Internships

In the pursuit of a BBA, B.COM, & MBA degree, we have made it mandatory for students to take an internship and prepare a focused project report based on research work done in the internship period. We provide internship opportunities through our Academia Industry Interface in various organizations, such as Hero Motocorp,  AT&T, Airtel,ITC, KGK infra pvt., Brand Mark Creation, Morani Motors, GreenFortune, Amul, Karvi Stock Broking, HDFC Bank, AU Financiers, Hotel The Lalit, Le merridian, HotelCrown Plaza, Unique Buildres, Ultratech Cement, Aditya Birla Group, Reliance Mutual Fund, Wonder Cement, RIICO, Reliance Communications, SBI Mutual Fund, AU FinancersUltratech cement, Aditya Birla Group, Reliance Mutual Fund, Wonder Cement, RIICO, Reliance Communications, SBI Mutual Fund, AU financers.

The niche employability areas open for students after the successful completion of program are:

  • Credit and risk manager, Administrative Officer (AO)
  • Investment   bankers,   Stockbroker
  • Financial  analysts,  Budget  analyst
  • Internal Auditor, Insurance Manager, Asset Manager
  • Personal financial advisor, Loan Counselors, Chief Loan Officer
  • Insurance underwriter, Treasurer
  • Recovery Agent, Loss control specialist

Placement Opportunities

The 4 pillars of business functions are Finance, Human Resource, Marketing and Operations. Several offshoots and specializations have over time developed like Information Technology, Analytics, Retail, International Business, Entrepreneurship, and so on but the primary four are still the core ones without which a business cannot be run. A management graduate over the years gains skills like analytical ability, Communication Skills, Data Interpretation, Problem Solving, Ability to think logically, Presentation Skills and a holistic perspective of the business world. This degree also opens doors for those with an entrepreneurial instinct who fancy heading their own companies. Self-employment or consultancy would be a suitable career option for the entrepreneurial graduates and those who prefer to use their management skills and knowledge in managing themselves and their resources. Our UG program arms the students to pursue future specialized courses such as MBA, CA, CS, ICWA. Due to hands on and practical experiences during a summer internship program, students get equipped for domains such as Financial Accountancy, Investment Banking, Risk management services, Advisories, Retail Banking, Financial Planners, Business Analysts, Product and Brand Development Managers, Creative heads, Content writers, Project Managers, HR consultants, T&D managers, HR Generalistetca.

Placement at a Glance

JECRC University has a strong track record of on campus placements. Students were given industrial exposures for placements with Accenture, Berger Paints, Futures First, Trivium, LNJ Group, Axis Bank, India Mart, ICICI Securities, Asahi India, IDBI Bank, Unique Builders, Web Solutions, Angel Broking, ICICI Prudential, Sanchaytech, Reliance Capital, Rajasthan Patrika, Teleperformance, Just Dial, Appeal group, A U Financiers, CADD centre, Accenture, TCS, S&P Global Jaro Education, Byju's, Alibaba, Calvin Klein, Capegemini, LNJ Group, HDFC.




Jaipur School of Business offering the following mentioned below programmes:-

  • BBA
Programme Specializations
     BBA (Hons.)   Finance & Leadership 
  Financial Markets 
  Digital Business
  Business Analytics 
  Digital Marketing 
  Logistics & Supply Chain Management 
    BBA (Hons.) with Accreditation    Finance & Leadership (CIMA - Chartered Institute of Management Accountants) 
  Financial Markets (IFM - Institute of Financial Markets) 
  Digital Business (AI Society International)
  Business Analytics (IoA- Institute of Analytics) 
  Digital Marketing (DMI - Digital Marketing Institute)
  Logistics & Supply Chain Management (CIPS - Chartered Institute of Procurement & Supply)

BBA Tourism and Hospitality Management

BBA Banking Financial Service and Insurance

BBA Data Analytics and Data Visualization (


Programme Specializations
     B.Com. (Hons.)   International Finance & Accounting 
  Finance & Analytics 
  Management Accounting 
  Financial Markets 
  Logistics & Supply Chain Management 
     B.Com. (Hons.) with Accreditation    International Finance & Accounting (ACCA - Association of Chartered Certified Accountants) 
  Finance & Analytics (IoA - Institute of Analytics)
  Management Accounting (CMA - Certified Management Accountants)
  Financial Markets (IFM - Institute of Financial Markets) 
  Logistics & Supply Chain Management (CIPS - Chartered Institute of Procurement & Supply)

Master of Business Administration (MBA) with dual specialisation in the fields of :-

  • Human Resources.
  • Marketing.
  • Finance.
  • Production & Operational Management.
  • Information Technology Management.

MBA- Retail Management

MBA- Data Analytics and Data Visualization (

Programme Specializations
MBA   International Finance 
  Finance & Leadership 
  Digital Business
  Business Analytics 
  Financial Markets 
  Digital & Strategic Marketing 
  Logistics & Supply Chain Management 
MBA with Accreditation    International Finance (ACCA - Association of Chartered Certified Accountants) 
  Finance & Leadership (CIMA - Chartered Institute of Management Accountants)
  Digital Business (AI Society International) 
  Business Analytics (IoA - Institute of Analytics) 
  Financial Markets (IFM - Institute of Financial Markets) 
  Digital & Strategic Marketing (CIM - The Chartered Institute of Marketing)
  Logistics & Supply Chain Management (CIPS - Chartered Institute of Procurement & Supply)
Programme Specializations
M.Com.   International Finance & Accounting 
  Management Accounting 
M.Com. with Accreditation    International Finance & Accounting (ACCA - Association of Chartered Certified Accountants) 
  Management Accounting (CMA - Certified Management Accountants) 

Certificate Course- Logistics Excellence