School of Design:
Ms. Shivani Kaushik
Dean, School Of Design
Faculty of Design Qualification: Advance Jewellery Design Diploma, 22 years of teaching experience; Serving as a Board of Study Member & Examiner for Jewellery Design in various other Universities and Colleges.
Homo-sapiens since inception have showcased their creativity through various objects, designed by them for decorating either themselves or their homes. If we look at the evolution of human beings since Stone Age, we will find very interesting objects and painting created by them. The creative instincts are visible in small kids whenever they are capable of holding a pencil or a crayon. A visit to various museums across the world will show that human beings were at their creative best at all ages. So the design education is as old as the human beings themselves. However, the creativity and design education has changed tremendously over a period of time and has taken altogether a new shape today owing to the vast development in technology. Industry, Trade and Commerce are highly dependent on designers to create innovative products, packaging materials, advertisement, brochures, films, garments, apparels and pamphlets etc. Jaipur is one of the largest commercial hubs having a very strong market in Gem & Jewellery, Fashion and Textiles, Interiors and craft products, Graphic, Tourism, Hospitality and Hotels, etc.
The School of Design at JECRC University has undergraduate four-year degree programs in Bachelor of Design, Bachelor of Visual Arts,Master’s in Design and Master’s in Visual Arts with different specializations. The Programsare based on integrated contemporary design thinking, techniques and materials with traditional sensibilities. During the programs, students develop a conceptual approach alongside a practical understanding of the materials and processes adopted by small and large manufacturer’s designers and artists. The Programs also develops independent and creative thinking through a series of increasingly complex design projects culminating in an exhibition of student work. The program curriculum reflects the transition from a closely supervised skill based, first year, to an experimental, exploratory approach in the second year, and in the final year, where the student is more self-led with a final major project where students demonstrate their accumulated knowledge, skills and expertise. The overall aim of the Programs is to give students an opportunity to implement complex design skills, building upon the previous semesters, in particular working on a summer internship. Faculty of Design intends to provide the contemporary design education with right mix of knowledge and skills to produce globally competent designers not only for the job market but for their own start-ups and entrepreneurial ventures as well.
Graduates from the Faculty of Design are recruited by many top designers and companies. And they take up careers as the Designers, Retailers, Entrepreneur, Sales/Marketing Consultants, and Design Consultant and in Design Education. Some of our top undergraduates each year enter into the Master’s Program in Design at leading universities around the country.
Bachelor of Design (B.Des.)
Jewellery Design and Manufacturing
Bachelor of Visual Arts (BVA)
Master’s in Design (M.Des)
Master’s in Visual Arts (M.V.A)
PG Diploma in:
Visual Arts (Graphic Design)
Bachelor of Design (Interior Design):-
Course Intent: Interior Design addresses the importance of human habitat and the built environment that supports human activities and values. It generates order to the space occupied by people, by making one aware of how the space influences our identity, productivity and wellness. As an interior designer one has the vital task to create intentional spatial interactions that can have a positive effect on human beings in whichever space they may inhabit – working, living or recreational.
The Interior Design program is built to initiate a thoughtful and reactive design process. It facilitates the students to understand and create human habitation spaces through varied understandings of theory, studio, practical skills, live projects, case studies, field trips and encounters with industries and professionals. It also aims at inculcating an environmental awareness within the student for the benefit of human health, well being and productivity.The students are trained in representative skills through regular studios and a team of specialized Design Faculty that focus on freehand drawing, technical drawing and model making. These skills are further supplemented through elective subjects such as Interior Lighting, Interior Landscape, Sustainable Interior, Set Design, Interior Project Management, Furniture Design and Product Design. The program aims at promoting a holistic approach to the designing process by simultaneously involving inputs from theory, allied subjects and electives into design.The industry offers opportunities to young designers in large set ups of architecture, interior design, kitchen design and exhibition design practices. Graduates are equipped to begin their own practice or further their education by applying to study in post-graduate programs ranging from furniture, exhibition, product and interaction design to craft & technology, history- theory- criticism and Energy efficiency & green design.
Career Prospects: The program will develop students as designers in Interior & Architecture Industry. They can work as: Entrepreneur, Interior Designers, Event Designer/ Consultants, Space Planners, Set Designers, Exhibition Designer, Store Designer, Furniture Designer, Product Designer, Visual Merchandiser, Interior Trainers.
Bachelor of Design (Fashion Design):-
Course Intent: Fashion Design is an Undergraduate degree of four years duration. The Bachelor of Design educates students to have a voice in the development of a sustainable world. The program provides students with experiences in using established and emerging technologies in a collaborative atmosphere, where integration is perceived as the driver for responsible and innovative design.
The program teaches that it is the responsibility of the designer to integrate design elements within appropriate social, cultural, ethical and environmental contexts. In their courses, students re -imagine the boundaries of everyday life and bring new vision to objects, graphics, environments, ceramics, jewellery and textiles. The program encourages students to adopt innovative approaches by challenging conventional applications of materials, systems, processes and technologies.
Fashion Design provides a holistic input on generic design with more focused approach towards apparel inculcates the ability to develop and channelize creativity. The curriculum hones design sensitization, which balances global fashion aesthetics with an Indian soul. It addresses needs of the export market as well as both couture and prêt a porter clothing in India, expanding and categorizing apparel design into niche segments.
Career Prospects: The programme prepares students to pursue careers as Designers, Freelance Design Consultants, Fashion Bloggers, Design Managers, Stylists, Exhibition and Visual Display Experts, Forecasting and Fashion Trends Forum Organisers, Costume Designers, illustrators, Pattern Engineers and Entrepreneurs.
Bachelor of Design (Jewellery Design & Manufacturing):-
Course Intent: The undergraduate degree program in Jewellery design & manufacturing is based on integrating design thinking, materials and techniques with traditional sensibilities. The program also aims to develop and foster links with India's Gems and Jewellery industry at large and the international community. During the course, students develop a conceptual approach alongside a practical understanding of the materials and processes adopted by small and large jewellery artists and manufacturers. The course also develops independent and creative thinking through a series of increasingly complex design projects culminating in an exhibition of student work.
In first year the students are given basic introduction to drawing, 2 dimensional and 3 dimensional designs along with knowledge of art history and is seen as a foundation year. It is the prerequisite for advancement on to the specialized programs of Jewellery Design. The design of the curriculum reflects the transition from a closely supervised skill based, taught first year, to an experimental, exploratory approach in the second year, and ultimately the final year, where the student is more self-led .The second year not only provides students knowledge about basic jewellery drawing, making and material exploration, but also supplements this knowledge with courses in CAD and design theory. The overall aim of the third and fourth year is to give students an opportunity to implement complex design skills, building upon the previous semesters, in particular working on a summer internship. Liaison with professionals in the industry is essential in developing this course develops further integration between the taught courses. However, the emphasis is placed on the self directed project which leads them towards a graduate collection.
Career Prospects: The program will develop students as designers in Jewellery Design Industry. They can work as: Jewellery Designer, Jeweller Artist/Studio Jewellery, Silversmith / Goldsmith, Accessory \ Designer (Fashion, Theatre, Film), Producer, Retailer, Sales/Marketing Consultants, Gemmologist, Entrepreneur, Design Education, Design Consultant, Accessory Designer, Merchandiser, Design Managers, Brand Manager and Production Manager.
Bachelor of Visual Art (BVA) Painting / Graphic (Applied Art):-
Course Intent: The course is an advanced study of the creation of art in terms of products that can be appreciated by sight, such as: Painting and Graphic (Applied art). The purpose of this qualification is designed to provide BVA graduates with professional training in the visual arts in order to practice as professional artists or in art-related professions. Secondary purposes: The BVA degree provides the local and global communities with leaders in the field of the visual arts who understand the crucial role they have to play in society and who can make a significant contribution to the cultural life of local and global communities through skills and strategies of facilitation, administration and partnerships in the visual arts. Since the BVA enables students to continue with post-graduate studies in Art History and Visual Arts as well as in other art-related fields, its base of scholarly activity is wide.
Career Prospects: Four year Degree Course of Bachelor of Visual Art (Applied Art / Painting) is planned after higher secondary Examination, to provide the student with the means to become a Communication Designer, Visualize, Freelance Artist, and Art Director etc. Moreover they would be qualified for the employment in Advertising Agencies, Government Departments, Corporate \ Offices, Private Institutions and Establishment at a suitable position and to earn good and handsome living.
Master’s in Design (M.Des) Interior Design:-
Course Intent: Interior design is the crafting of spatial solutions and preferred ambiances integral to the creation of physical and psychological satisfaction in the human mind. Interior Design & Styling is a dynamic and fast growing industry in India. Interior designing and decoration in India are getting popular with a lot of people opting for the services of trained interior designers for their houses / offices, etc. The services provided by interior stylists and designers cover a wide range of areas and include interior styling services, furniture and furnishings, facilities design, residential commercial, retail, hospitality space design and Styling. A large number of leading global brands are eyeing to enter Indian market .The changing market conditions have bolstered the demand of highly competent Interior professionals who can take up key positions as Interiors Designers, Stylists, Set Designers, Event Managers, Sourcing managers, Visual Merchandisers and other related positions.
This course focuses at the need for design, research, innovation and experimentation in the field of Interior Design. This course through its pedagogical approach intends to build abilities in students to propose and conceptualize design solution through integration of professional practice, material research, aesthetics, design thinking and changing technologies. The course allows the students to become a competent and competitive professional on a today very aggressive market by providing them the exposure through field trips, industry visits, hands on experience, live installation sessions, workshops, seminars etc. Our teachers are professional Designers, Architects and Artists with both domestic and international education and experiences.
Career Prospects: Career opportunities would be working with established Interior designers and Architects as designers, Consultants assisting exhibition designers, museum designers, freelance designers, space planners and hold managerial positions in the retail home industries.
Master’s in Design (M.Des) Fashion Design:-
Course Intent: The fashion Industry has evolved beyond its association with apparel, to become multi-dimensional and disciplinary. Its approach to variousculture, material, concepts, technology, craftsmanship, business, consumption and innovation now tends to study and research the unexplored areas that present immense scope. ‘Master of Design’ degree caters to multi-disciplinary and dynamic nature of job profiles that seek professionals who can work in versatile environments. Research is one of the tools in the program that empower student to take up challenges, which may emerge in contemporary complex systems. The Two year program in Fashion Design effectively integrate the global fashion industry theories and the entrepreneurial aspect of Fashion, learners will understand how to produce creative solutions to design projects and how to prepare work for presentation to a client as well as for production .Students are provided with options for forming their own Career Pathways to create new avenues from varied areas of interest. The unique aptitude and ability of each student is recognized through specialized training and skill development during the course of two years.
Career Prospects: Graduates of this programme would be equipped to hold key positions in large fashion, design or corporate houses in the areas of Craft, Textiles, Special Needs, Publications, Media, Lifestyle Products. The area of specialization pursued by each student enables individual pathways in the design industry domains. The graduates would be able to contribute in Research and Development in government and private agencies. The course also prepares students for academic careers.
Master of Visual Arts (MVA):-
Course Intent: is a two-year postgraduate degree in the visual arts field. In the course of this study, subjects like advertising management, 2D/3D advertising production; UX/UI, Visual Merchandising, Research project etc. are studied in depth. MVA degree helps the student to learn advanced skills in the visual arts thus making them professionals in this field. The course will equip the students to take on responsibilities in their particular stream with a balance of attitude and skills. Master of Visual Arts (MVA) is a program designed to boost individuals’ talent and mould their creative skills. These skills will help the learner to understand the market and demand for visual arts. The course also provides them a thorough exposure and experience in the diversifying fields of arts. Master in Visual Arts is a course that teaches and prepares the students for a league of becoming exceptional artists/ professionals. It also promotes them to follow other practices that are associated with the field of art.
Master of Visual Arts - Career Prospects:
In today's world, the opportunities in the field of arts are increasing at a tremendous rate. This field promises excellent salary, popularity, and prestige to the ones who know how to make it to the top. This is why Master in Visual Arts is a popular course among the youth population of India. Master of Visual Arts is a two-year postgraduate course that deals with the fine arts, graphic design and art management. Upon completion of the MVA course, there are many job roles available to graduates. They can start their careers as a Senior Graphic Designer, UX Designer, Graphic Designer, Art Teacher, Art Director, Interior Designer, Creative Services Manager, Game Producer, Product Designer, Senior Technical Analyst, etc.
PG Diploma in Graphic Design:-
Course Intent: The Post Graduate Study enables the students to be committed from the early stages as a deep thinker, risk taker and an innovative practitioner in visual communication and Graphic Design. Students will study the same modular as under graduates but on a higher level when as they will move on to study at Master Level for four semesters. Further, students will explore the exciting and rapidly evolving areas of Graphic Design including the latest development in Design, Publishing, Branding, Advertising, the Internet, Screen-based and moving images and contemporary practices. The ethical impact of practice and individuality as a ‘designer’, by questioning and challenging what the subject can be; and pushing boundaries is encouraged. Students will produce in-depth original, creative ideas through various design projects.
PG Diploma in Fashion Design:-
Course Intent: The Post Graduate Study enables the students to be committed from the early stages as a deep thinker, risk taker and an innovative practitioner in Fashion Design. Students will study the same modular as under graduates but on a higher level when as they will move on to study at Master Level for four semesters. Learners gain knowledge and understanding of the materials and constructions methods and are encouraged to explore manufacturing processes and finishing techniques. Students are equipped with the knowledge skill & attitude to give shape to their creative ideas and to provide a creative and professional portfolio of work. The program develops a high level of competence in the creative process of the concept to realization, with the product development process right up to the consumer. The learner is provided opportunities to gain live experience through industry interaction, internship, and live projects to learn the best professional practices. Learners work individually, with the peer group, critiques which include encouraging enquiry, debate and evaluation.
PG Diploma in Interior Design:-
Course Intent: The Post Graduate Study enables the students to be committed from the early stages as a deep thinker, risk taker and an innovative practitioner in Jewellery Design. Students will study the same modular as under graduates but on a higher level when as they will move on to study at Master Level for four semesters. Learners are encouraged to develop an understanding of design development processes and research methods to interior design practice. Besides this, learners develop technical skills essentials for creating and planning interior spaces. Studio classes develop competence in space planning, drawing to communicate ideas, orthographic drawing, CAD, model making, photography, video, etc. Learners gain an understanding of professional practice through lectures and assignments delivered by practising architects and interior designers. Visits to design studios and appropriate industrial sites and architectural sites and professional studios contribute towards contextualizing theoretical studies. School of design maintains close link with architects, designers and other professionals in order to benefit learners in building work experience and for future employment.
PG Diploma in Jewellery Design:-
Course Intent: The Post Graduate Study enables the students to be committed from the early stages as a deep thinker, risk taker and an innovative practitioner in Jewellery Design. Students will study the same modular as under graduates but on a higher level when as they will move on to study at Master Level for four semesters. Learners will do a wide range of research methods in preparing and developing a design project, including practical exploration of materials, techniques and technology. The course develops contextual knowledge, functions ergonomics, construction methods, drawings, photography, audio- visuals presentations, displays, exhibition, samples, prototypes etc. at appropriate junctures to extend individual expression in each student. Learners are encouraged to attain professional skills and attitudes to work within a commercial context and live projects support the content of the programme. Practicing jewelers and other craft practitioners, artist and designers are invited to deliver assignments and briefs to learners through master classes & provide work experience so that learners have an understanding of the relationship between the client, designer and manufacturer.
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School of Design offering the following mentioned below programmes:-
Bachelor of Visual Arts (BVA):-
1). Graphic Design.
2). Painting Design.
B. Des. - Interior Design (4 Years)
Masters of Visual Arts- Graphic Design