Tarun Saraswat Lives by the Principle: Life is a drama of decision making,
thus cut to the chase, take the decision, and figure the rest later !!.

As an Incubation Manager at JECRC Foundation, he leverages his 10+ years of sales and marketing experience and his MBA in Marketing to support, guide, and empower aspiring entrepreneurs and students. He works with a diverse and talented team of mentors, investors, and partners to create an ecosystem that fosters innovation, collaboration, and growth.

His passion for entrepreneurship stems from his own journey as a cofounder and alliance head of Coffic Coworking, a network of coworking cafes that provides affordable and flexible workspaces for freelancers, startups, and professionals. He also has experience in design and branding strategy, having managed multiple projects for clients across various industries and sectors.

Handling multiple accounts end to end, from customer acquisition to retention strategy to recovery strategy, he has had the opportunity to learn and gain hands-on experience of the entire customer lifecycle, leveraging both traditional and digital marketing tools. Working with Brands such as Housing.com, Byjus, Novotel, RMCC JW Marriott Sahar, and Burger Farm makes him a seasoned individual.

He is an avid admirer of Jeff Bezos and his leadership principles, striving to apply them in his own work and life. He believes in the power of connecting the dots, trusting his intuition, and making decisions that align with his vision and values