Build Your World

School of Mass Communication

Prof. (Dr.) Narendra Kaushik

Designation- Dean

Department- School of Mass Communication


PG Diploma in Journalism, MMC, MA (English Literature) & Ph.D. (Mass Communication), Courses in Film Studies, Film Appreciation and Photography

Email-[email protected]

Research Area

Gandhian Principles in Hindi Cinema, Indian Cinema, Japanese Cinema, Ramayana in Southeast Asia, Mahatma Gandhi & Dr. B. R. Ambedkar, ASEAN (Association of Southeast Asian Nations), Electoral Democracy, Institutes of Self- Governance, Financial Inclusion


Research Papers: 13, Papers Presented and Workshop attended: 10 (03 International), Book: Mahatma Gandhi in Cinema, Book Chapters: 28 Chapters in First Stirrings: Memory Clouds, a book published by Sarvashrestha Media in 2018; One Chapter in Future of Media Education, a book published by Institute of Media Studies, Utkal University, Peer Review: Two papers (South Asian Review, London & Media Mimansha, (Makhanlal Chaturvedi National University of Journalism and Communication) Citation – Ramrajya in Ramayana and Mahatma Gandhi’s Writings cited in Journal of Critical Reviews, a Scopus journal. Harish Khare’s Book ‘How Modi Won it: Notes from 2014 Election’, quotes from my study on Electoral Democracy for European Research Network Programme where London School of Economics was Principal Investigator).

Mr. Shailendra Pratap Singh Bhati

Asst.Prof. & HoD

Ph.D. (Pursuing), MJMC

The School of Mass Communicationoffers three year B.A (Journalism and Mass Communication) and Two year M.A (Journalism and Mass Communication) Degree programs approved by University Grants Commission. The School, as well, offers Ph.D. in Journalism and Mass Communication.

The School provides students opportunities to practice Journalism in the fields of Print, Broadcast, Digital Media, Magazine, Ad & PR, Event Management, and Cinema studies covering all dimensions of Journalism and Mass Communication.

These programmes enable students to perform as Journalists with intellect and integrity. By publishing a daily newspaper, a magazine, producing radio and television news bulletins, uploading interviews of celebrities on our YouTube channel, writing official blogs, writing for digital media platforms, and making short films, the school inculcates professional journalistic culture in the students.

Career Options

No other subject offers the kind of job opportunities Journalism & Mass Communication offers.  Astudent can choose from over a dozen professions after pursuing a degree or masters in Journalism and Mass Communication. This includes working as a journalist in a newspaper, a television channel, a radio station, a news portal, and a magazine. He can also work in an ad & PR firm, corporate communications, event management, content writing, photography, andsocial media. He also has the choice of becoming a blogger, translator, multimedia editor, podcaster, web content manager etc.

With availability of unlimited online space and horizon, the student also has the option of becoming an entrepreneur with a small investment.


The School of Journalism and Mass Communication is well equipped with state- of-the-art media labs i.e. TV. Studio, Production Control Room (PCR), Radio Studio, Video Editing Suite and News Room. These Media Labs are established in more than 2200 square feet area having most advanced software and technology. From TV panel discussions to documentary film making, Radio bulletins to daily newspaper publishing, JU media students report, research, shoot, and fine-tune diverse media productions. The Department was started in 2016 and is approaching a milestone with learning while doing pedagogy.


With the motto, ‘We Practice Journalism’, JU Media students run their own six media entities i.e. daily newspaper- THE MESSAGE, TV news bulletin – THE TV TALK, Audio news bulletin- THE VOICE, magazine – JU Samvaad, Youtube Channel- THE COMMUNICATOR, official blog – Alaav and news portal to produce world-class journalists and mass communicators, the Faculty of Journalism and Mass Communication (FJMC) believes in ‘Learning while Doing’ media pedagogy.


BA (JMC) first year students publish a 2-page daily tabloid- THE MESSAGE. They write, edit, design, draw cartoons, and publish the newspaper for over 6000 readers. Renowned National media academicians and media practitioners have appreciated this disciplined and creative media exercise. The students have till now published over 340 editions of the newspaper. 300th edition of the newspaper was unveiled by Sports journalist Ayaz Memon and former BBC journalist Narayan Bareth last year.

(For reading e-editions of the Message


This is an audio forum for JU media students to practice Radio production exercises. They produce a 5 to 7-minute Audio bulletin-THE VOICE, as a daily media feature. They circulate it via the sound cloud and YouTube among 6000 listeners in and out of the campus. (Audio clips of THE VOICE are available at Sound Cloud and YouTube Channel THE COMMUNICATOR


With the purpose of practicing TV Journalism, JU media students produce a weekly TV bulletin. They write TV bulletin scripts, take video bytes,and shoot Piece to Camera (P to C). They do anchoring, reporting, and editing within the given deadlines. (NEWS PORTAL)

Department of Journalism and Mass Communication initiated its news portal, in 2020. The media bodytrains the students to use their skills in news gathering and feature writing to produce content for the digital platform, familiarizesthem with critical thinking and code of ethics for digital journalism, and trains them to create stories and other contents using text, photographs, graphs, graphics, infographics, sound, audio, video contents, mobile telephony and new tools and technology.(Visit


JU media students run an official YouTube Channel- THECOMMUNICATOR. For this Channel, our budding Journalists have taken interviews of the renowned media personalities like Barkha Dutt, Arun Shourie, Shekhar Gupta, General Syed Ata Hasnain, L.P. Pant, Ajit Anjum, Anshuman Tiwari, Renowned Scientist Dr.Anil Kakodkar and many other accomplished personalities. Please visit: https: // – 5M4nNp2qWOhX66w

JU Samvaad

It is a thematic bilingual quarterly magazine where students learn and develop key magazine production skills, including design, feature writing, marketing, and business strategies. The objective of the magazine is to train the students in analyzing news, expressing their views, and multimedia journalism, the demand in today’s media world.The first edition was unveiled by veteran filmmaker Shyam Benegal. The first edition was dedicated to cinema – Indian and global. The cover story was on Charlie Chaplin, the legendary British comedian, who regaled audience in Hollywood for several decades.

Community Radio

Soon the School of Mass Communication will come with its own Community Radio Station having a coverage radius of 15KM. It will provide students hands-on experience in radio technology including speaking skills, scriptwriting for radio shows, voice modulation, and much more. Students’ participation in the radio activity will give them Industry practice. Letter of Intent and SACFA clearance have already been received.


This official blog is grooming media students’ for written expression. This is an outlet for event news, relevant articles, appropriate features, self-expression, personal anecdotes and photographs etc. (See link;


Our media pedagogy is implemented through various creative classroom and club activities. ‘We Practice Journalism’ philosophy engages the students efficiently and creatively in classrooms. In club activities, the students organize T.V. panel discussions, debates, poetry, and story narration sessions, film-screening sessions, and theatre performances.


Department of Journalism and Mass Communication organized two-day Media Summit ‘Anugoonj’ in March 2020. It featured media luminaries from across the country and spoke on the present form, future and various aspects of print to electronic media.


Every year, JECRC University invites selected speakers from Jaipur Literature Festival at the campus. In its 8th edition of Wonder of Words, media students moderated the sessions. After their sessions, they took interviews of the guests to publish a special edition of THE MESSAGE, took their 2- minute audio bytes for Audio bulletin THE VOICE and bytes for the T.V. bulletin The TV Talk and blog ALAAV.


The three day International Media Conclave Manthan was held from September 15 to September 17. The conclave speakers were from six different countries. It attracted an audience from the community of academics, researchers, and media practitioners from across the globe. It was inaugurated by Eminent sports journalist Ayaz Memon. The keynote speakers and panellists included Television journalist Sumit Awasthi, eminent Hindi journalist Yashwant Vyas, Communication Consultant Dilip Cherian, Filmmaker Avinash Das, and former BBC Radio Editor Rajesh Joshi. Kashmir Times Editor Anuradha Bhasin, Outlook’s Political Editor Bhavna Vij, RJ Devangana, Dainik Jagran’s Online Editor Kamlesh Raghuvanshi, and speakers from the United States of America, Cambodia, Romania, Palestine and other countries also were in attendance.


Renowned politicians, prominent journalists and eminent authors meet our budding journalists in Talk Journalism at Fairmont Hotel, Jaipur. JU media students have participated and taken interviews of journalists like Barkha Dutt, Christina Lamb, RajdeepSardesai, Sushant Singh, Arun Shourie, KalpeshYagnik, Ayaz Memon, KaranThapar and others.


Our media students joined the event at Indira Gandhi Centre for Arts, New Delhi, where the eminent Literary and Cine personalities like Anupam Kher, Anurag Kashyap, and RajdeepSardesai were in attendance. Our students met all these celebrities and had a talk with RajdeepSardesai.


Zee Studio, Jaipur, has been conducting regular auditions of our students for its soap operas. Such auditions were held on September 05, 2020 and also in 2021.

The auditions were held in media studio of the JMC department from 11.00 AM to 03.00 PM. Students, who were interested in acting participated in this audition. The selectors gave them a script and asked to narratethe dialogues. The script was provided to participants about half an hour before the audition. Large number of JMC students auditioned.


The JMC department believes in ‘Practice Journalism. Every now and then the students are takento different newspapers, television studios, and radio stations. The students visited the printing press of the national Hindi newspaper Dainik Bhaskar on February 22, 2020.


  • Department of Journalism and Mass Communication, JECRC University had an online video session with Mr. Suvam Pal, the China-based media professional and author on April 20, 2020.
  • Mr. Rajendra Singh (Waterman) known as waterman of India speaks to the JMC students and taught them to conserve water for new generation.
  • Department of Journalism and Mass Communication, department organized Keynote session of PR expert Rajesh Padmanabhan.
  • Faculty organized the special lecture of Shri Abhishek Tiwari, Cartoon Journalist of Rajasthan Patrika.
  • In the current year, the department has organised lectures with prominent podcaster Ashraf Engineer, blogger and writer Meenakshi Reddy Madhavan, and film scholar SushilYati.


  • A thee-day workshop on ‘Changing Standards of News Media’ was organized by the Faculty of Journalism and Mass Communication. National Editor of Dainik Bhaskar Dr. Laxmi Prasad Pant shared his views on Ideation of News.
  • A workshop on ‘Changing Paradigm of News Media’ was conducted by Senior Deputy Editor of Business Line (The Hindu) Shishir Sinha. He gave a special lecture and explained how media is changing in the present scenario?
  • Google’s fact-checking workshop took place by Google trainer Aparna Praveen. She made media students aware of fake news.
  • The faculty development program for the faculty memberswas organized. Dr. Ekta Meghnani and Dr. Sapna Sharma gave presentations on writing research proposals.
  • Faculty of Journalism organized a photography exhibitionevent Pixel Hunt. Chief Guest of the event was Dr. Ajay Kumar Singh, Director, School of Journalism and Mass Communication, Haridev Joshi University of Journalism. Last year, the department organised a photography exhibition where India Today photo journalist Purshottam Diwakar was the judge.

Books authored by JMC Students

Still Holding

Lakshit Pareek, a first-year student, has keen interest in writing. He has compiled his thoughts and converted them into words through this book. He took the help of second year student Ayushi Goyal. He has written and edited the book by himself. This book was published by kindle Desktop publishing,


Jatin Sharma, a budding photographer who has an eye for emotions, nature, settled for fiction in Khat. He collected love letters and designed the book. He edited the bookMr. Shailendra Pratap Singh Bhati.


Akash Tiwari is a first-year student who has edited the book and Stuti Bafna has designed the book. Ajay Kasana, Bhavika Joshi, Sumit Sharma, PoojaJangid, and Abhishek Vyas have written poems for the book. Pandit Amandeep helped the students publish the book.This book was published by create space and

16 Stories

Sadiq Khan and faculty member Pandit Amandeep collected the stories from JECRC University Students and Aligarh Muslim University Literature club and published onCreatespace. This book is available on e-commerce website


Students Shrey Jain, Stuti Bafna and faculty member Pandit Amandeep collected the photos of JECRC University students. This book is published by Create Space and available on e-commerce website

100 Splendid Voices

Student Charu Sharma and her friends collected 100 stories from the students. This book is published by Notion Press, Delhi and available on one-commerce website


This book is authored by Abhimanyu Singh Nirban and Sanjana Pincha. This book is published by Notion Press New Delhi and available on one- commerce website


This collection of short stories is edited by BA(JMC) IInd year student Abhimanyu Singh. His mentor Pandit Amandeep enthused and guided him to get his dream task done, creatively and efficiently.


Under the supervision of faculty Pandit Amandeep, in this photo book, editor Bilal Mohammad and Stuti Bafna compiled and edited the photojournalistic pieces of art from across the country.


This book, authored by Dean Dr. Narendra Kaushik, has been published by Cambridge Scholars, London. It explores the depiction of Gandhi and Gandhian philosophy, sketched on silver screen explicitly and implicitly

Students Achievement

  • Jayesh Pawar is selected in Edelman, International PR agency. He was also worked as an intern in Ogilvy.
  • Akash Tiwari works as Hindi Content Head for Loktantra TV. He also worked for widely known news portal BrifelyNews (Hindi) as a content writer.
  • Karina Sharma and Janvi Joshi are appointed as reporters in First India News channel, Jaipur.
  • With his creative skills in photography, Shubham Saini is working as a photographer for GG Company in Jaipur.
  • Bhavika Joshi is performing her verbal and digital marketing skills in Jaipur Blogs.
  • KhyatiShandilya is employed at Black Cap, Mumbai. It is a digital marketing company.
  • RaaishaUpadhyay is working in Arnab Media Entertainment Pvt. Ltd, Jaipur,an event management company.
  • AyushiGoyal has started her own event management company.
  • Shourya Choudhary has been running a news portal.
  • Aditya Pareek writes columns on Indo-Russia relations in Hindustan Times and The Times of India. He works with a think tank based in Bengaluru.

The Department of Mass Communication is offering three years of B.A. (Journalism and Mass Communication) degree programme and Two Years M.A. (Journalism and Mass Communication) degree programme, which are approved by University Grants Commission. The Department provides students opportunities to practice Journalism in the field of Print, Electronic & Digital Media covering all dimensions of Journalism and Mass Communication. This program enables students to perform as Journalists with intellect and integrity. By publishing a daily newspaper, producing radio and television news bulletins, taking interviews of celebrities and post production uploading on Departmental YouTube channel and writing official blogs, the Department inculcates professional journalistic culture within the students.

The Department of Journalism and Mass Communication is well equipped with state of-the-art Media labs i.e. T.V. Studio, Production Control Room (PCR), Radio studio, Video Editing Suite and News Room. These Media Labs are established in more than 2200 square feet area having most advanced software and technology. From T.V. panel discussions to documentary film making, Radio bulletins to daily newspaper publishing, JU media students report, research, shoot and fine-tune diverse media productions. In a way, we work as a proficient media organization. Department was started in 2016 and approaching towards a milestone with ‘learning while doing pedagogy’.


BA (Journalism and Mass Communication) – 3 Years

MA (Journalism and Mass Communication) – 2 Years


Attachment 1: BA(JMC) Syllabus

Attachment 2: MA(JMC) Syllabus


Ph.D* – faculty members are pursuing their Ph.D. program.


Program educational objectives (PEOs) of BA(JMC) Program:

The overall objectives of the Learning Outcomes-based Curriculum Framework (LOCF) for Mass communication & Journalism degree are:

  • To impart the basic knowledge of Mass communication & Journalism and related areas of studies.
  • To develop the learner into competent and efficient Media & Entertainment Industry- ready professionals.
  • To empower learners by communication, professional and life skills.
  • To impart Information Communication Technologies (ICTs) skills, including digital and media literacy and competencies.
  • To imbibe the culture of research, innovation, entrepreneurship and incubation.
  • To inculcate professional ethics, values of Indian and global culture.
  • To prepare socially responsible media academicians, researchers, professionals with global vision.

The key outcomes planned in this undergraduate programme in Mass communication & Journalism are underpinned as follows:

  • Shall acquire fundamental knowledge of Mass communication & Journalism and related study area.
  • Shall acquire the knowledge related to media and its impact.
  • Shall be competent enough to undertake professional job as per demands and requirements of M & E Industry.
  • Shall empower themselves by communication, professional and life skills.
  • Shall be able to enhance the ability of leadership.
  • Shall become socially responsible citizen with global vision
  • Shall be equipped with ICTs competencies including digital literacy.
  • Shall become ethically committed media professionals and entrepreneurs adhering to the human values, the Indian culture and the Global culture.
  • Shall have an understanding of acquiring knowledge throughout life.
  • Shall acquire the primary research skills, understand the importance of innovation, entrepreneurship and incubation abilities.
  • Shall acquire the understanding of importance of cooperation and teamwork.

Program Specific Outcome (PSOs):-

The B.A.(Journalism and Mass Communication) Program is offered in the School with the following program specific outcomes:

PSO1. The graduates will be able to how to write, edit and proof for mass media like Newspaper and Magazine.

PSO2. Students will be skilled to write, edit, interview and present for radio news and current affairs programs as a responsible citizen.

PSO3. This Program will provide understanding of program production, management in government and private television channels and in Cinema.

PSO4. Students will be able in the latest digital audio-video and multimedia technologies to understand agenda and propaganda hidden in web media like Facebook and Twitter.

PSO5. The students will be able to measure public opinion, through media research.


Sr. No.Labs in the Department of Journalism and Mass Communication
1.Print Media Lab
2.TV Production Lab
3.Radio Production Lab
4.Computer Lab
5.Editing Suit

TV Production LAB

Radio Production LAB

Computer LAB

Editing Suit LAB


Name of the Program: B.A. (J&MC)

Academic YearEnrollment YearTotal UndergradTotal Grad


Sr. No.Title of PaperName of the Author/sName of JournalYearVol.(Issue):page(s)
1Global Mediatization of Indian Politics: A comparative study of the political news covered by Newsportals of international repute during UPA and NDA regimeDr. Amit Sharma and Mr. Ashutosh Kumar PandeyPalarch’s Journal of Archaeology of Egypt/Egyptology ISSN (E): 1567-214x2020Vol. 17, Issue 7, Pp-7051-7062
2Court Reporting; Making Indian Judicial System FairMr. Sunil Kumar Sharma and Dr. Amit SharmaPalarch’s Journal of Archaeology of Egypt/Egyptology ISSN (E): 1567-214x2020Vol. 17, Issue 6, Pp-11146-11156
3Social Learning Through Beti Bachao-Beti Padhao CampaignMs. Shiva Parmar and Dr. Amit SharmaInternational Journal of Mechanical and Production Engineering Research and Development (IJMPERD) ISSN (P): 2249–6890; ISSN (E): 2249–80012020Vol. 10, Issue 3, Pp-6717-6726
4Beti Bachao Beti Padhao Campaign: An Attempt to Social EmpowermentMs. Shiva Parmar and Dr. Amit SharmaJournal of Critical Reviews ISSN: 2394-5125 (Online)2020Vol. 7, Issue-13 Pp-1242-1248
5Tweet, Truth and Fake News: A Study of BJP’s Official Twitter HandleDr. Amit Sharma and Ms. Aayushi GoyalJournal of Content, Community & Communication
ISSN: 2395-7514 (Print) ISSN: 2456-9011 (Online)
2016Vol. 8 Year 4, Pp-22-28
6Reading Habits of Students on MobileDr. Narendra Kaushik, Mahesh Khandelwal, Naveen Meena, Udit SinghChaitanya ISSN:2582 28022020Vol.1 Issue No.4
7Mainstreaming of India’s Art Cinema in the 21st CenturyDr. Narendra KaushikChaitanya ISSN:2582 28022020Vol.1 Issue No.3
8Effects of Retelecast of TV Serial Ramayana on Indian Audience During Lockdown: A Survey-based StudyAshutosh Kumar PandeyJOURNAL OF CRITICAL REVIEWS ISSN: 2394-5125 (Online)2020VOL 7, ISSUE 19
9Social Media And Youth; A Study of College Going Students in JaipurNikita BatraInternational Journal of Research and analytical reviews(IJRAR) 234812692019Vol.06 Issue 2

School of Mass Communication offering the following mentioned below programme:-

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