Department of Jaipur School of Business

ABOUT DEPARTMENT

With the objectives of imparting high quality management education and training, the JECRC University established, Department of Jaipur School of Business, with the objective to be best in the world for teaching, research and interaction with industries. Department of Jaipur School of Business provides an ideal backdrop for experiential and blended learning. The Department has the latest in teaching aids, rich learning resources, state-of-the-art infrastructure and a strong industry linkage to provide practical knowledge to the budding managers.

Graduates from the department of management are heavily recruited by many top companies. Graduates take up careers in the banking, FMCG, the finance industry, traditional large organizations, startup companies, management consulting companies, and government. Some of our top undergraduates each year enter into the Master’s and PhD program in Management at leading universities around the country and worldwide.

ACADEMIC PROGRAMMES

The Department of Jaipur School of Business offering the following mentioned below programmes:

1. Bachelor's of Business Administration 3 Years
2. Bachelor's of Business Administration Data Science and Data Analytics (Samatrix.io) 4 Years
3. Bachelor's of Business Administration (IBM) 3 Years
4. Bachelor's of Business Administration (Tourism & Hospitality Management)  3 Years
5. Bachelor's of Business Administration (Banking Financial Services and Insurance) 3 Years
6. Bachelor’s of Commerce - 3 Years
7. Master’s of Business Administration (HR. Finance, Marketing, IT & OPM) 2 Years
8. Master’s of Business Administration(Sunstone Eduversity) 2 Years
9. Master’s of Business Administration Data Analytic and  Data Visualization (Samatrix.io) 2 Years
10. Master’s of Business Administration (IBM) - 2 Years
11. Ph.D. in Management

CURRICULUM

Attachment 1: BBA Syllabus

Attachment 2: B.Com. Syllabus

Attachment 3: MBA Syllabus

FACULTY

Sr. No	Name of the Faculty	Academic Qualification	Designation	Profile Photo
1	Prof. (Dr) Renu Pareek	Ph.D, MBA, PGDMM	Professor & HOD
2	Dr. Ruchi Goyal	Ph.D, MHRM, M.A. (Economics), NET & SLET	Professor & HOD
3	Dr. Rashmi Sharma	Ph.D, NET (Management), MBA, B.Com.	Assistant Professor
4	Dr. Jyoti Jain	Ph.D (Marketing), UGC-NET (Management)	Assistant Professor
5	Dr. Hemant Verma	Ph.D (Commerce), UGC-NET, M.Com., MBA	Assistant Professor
6	Dr. M. Kuruvilla	MBA, BPT	Assistant Professor
7	Dr. Ram Garg	Ph.D, MBA, M.Com., FDPM (IIM- Ahmedabad-2017)	Assistant Professor
8	Dr. Varsha Tiwari	Ph.D, M.Com (Banking & Business Economics), M.Phil (Commerce), LL.B., Net Exemption	Assistant Professor
9	Dr. Arun Gautam	Ph.D., NET (Commerce), M.Com(ABST), B.Com.	Assistant Professor-I
10	Dr. Teena Pareek	Ph.D. (Human Resource), MBA (Human Resource Management & International Business ), MA (English Literature), B.A (Honors)	Assistant Professor-I
11	Dr. Kirti Choudhary	Ph.D (E Learning), MBA (IT Systems & Marketing), B.E (Computer Science)	Assistant Professor-I
12	Dr. Manish Sharma	Ph.D (Finance), M.Com, MBA, M.A (Economics), UGC-NET (Commerce), UGC-NET (Management), NCMP L-2 (NSE Certified Market Professional), B.Sc.	Assistant Professor
13	Ms. P. Shivani Singh	MBA(HR-MKT), B.A. (Management)	Assistant Professor
14	Mr. Kshitiz Anshumali	B.E. (Mechanical Engg.), MBA (HR & Marketing-BIT Mesra), UGC-NET (HR)	Assistant Professor
15	Ms. Sumedha Soni	BBA, MBA(HR and Marketing), NET (Management), Ph.D (Pursuing)	Assistant Professor
16	Ms.Neelakshi Chaturvedi	MBA (Marketing & HR)	Assistant Professor
17	Mr. Patanjai Triphati	BBM, MBA(Major-Finance, Minor-Operation & Production Management)	Assistant Professor
18	Ms. Sijo Joji	MBA (HR)	Assistant Professor
19	Ms. Devika Sharma	MBA	Teaching Assistant
20	Ms. Tanya Garg	M.Com. (Business Adm.), B.Com., Diploma in Event Management	Teaching Assistant
21	Ms. Kriti Bhargava	NET(Commerce), M.Com (Financial Management), B.com (Hons. EAFM)	Assistant Professor-II
22	Mr. Raunak Sharma	MBA (HR & Marketing), MA (English Literature & Linguistics), M.Com. (Business Administration)	Assistant Professor
23	Ms. Harleen Kaur	Internationally certified soft skill and image consultant, MBA, B.com	Assistant Professor
24	Ms. Purvi Katta	UGC-NET, M.com (Accountancy & Business Statistics), M.com (Economics & Financial Management)	Assistant Professor
25	Ms. Sumedha Kalia	MBA(Marketing & Finance), B.Ed.	Assistant Professor
26	Ms. Ayushi Lohiya	NET(Management), MBA (Human Resource Management & Finance), B.com (Hons. ABST)	Assistant Professor-II

 

PROGRAM EDUCATIONAL OBJECTIVE

PEOs and POs

The Programmes at department of Jaipur School of Business at JECRC University, is designed to prepare its graduates for continued learning and successful careers in industry, government, academia and consulting.

The programmes has designed in line and benchmark in higher education and research to our graduates by outcome based quality education. Our alumni by their performance will show that they will achieve one or two parameters after two to three year of graduation. Following Program Educational Objectives are finalized after various brainstorming session.

PEO-1: Students will develop themselves as effective professionals by solving real problems business problems through the live projects and case studies by developing team work, effective communication, critical thinking and problem solving skills.

PEO-2: Students will develop professional skills that prepare them for immediate employment and for life-long learning and to act with creative, innovative and entrepreneurial potential with management tools.

PEO-3: Students will demonstrate their ability to adapt to a rapidly changing environment by having learned and applied new skills and new technologies.

PEO-4: Students will be provided with an educational foundation that prepares them for excellence, leadership roles along diverse career paths with encouragement to professional ethics and active participation needed for a successful career.

PROGRAM OUTCOME

PO’s - A graduate of the management Program will demonstrate:

1. Apply appropriate practical tools in management perspective, articulate business framework in terms of purposeful aspects and portray inter linkages among functional areas of an enterprise.
2. Will be able to analyze and interpret the performance of an enterprise and its diverse functional units and describe various concepts in management and express their application in specific business situation.

PROGRAM SPECIFIC OUTCOMES

Human Resource Management

Students who undertake this programme will:

PSO 1: Demonstrate an understanding of key terms, theories/concepts and practices within the field of HRM and Demonstrate competence in development and problem-solving in the area of HR Management;

PSO 2: Provide innovative solutions to problems in the fields of HRM and be able to identify and appreciate the significance of the ethical issues in HR. 

PSO 3: Work effectively with colleagues with diverse skills, experience levels and way of thinking;

PSO 4: Be able to evaluate HRM related social, cultural, ethical and environmental responsibilities and issues in a global context.

FINANCE

PSO 1: Understanding of the concept of the time value of money and be able to use basic time value concepts to make basic capital investment decisions, and

PSO 2: Analyze and value securities, including debt and equity instruments and Understanding of the relationship between risk and expected return generally and for specific security classes.

PSO 3: Knowledge of the characteristics of the principle asset classes and key securities to be able to evaluate their appropriateness as investments in a broad range of portfolio applications.

PSO 4: Ability to use the concepts of the time value of money, the risk/expected return relationship and asset-class and security diversification, to construct an investment portfolio that satisfies a hypothetical client's objectives and constraints.

Marketing Management

PSO1: Identify core concepts of marketing and the role of marketing in business and society. To gain Knowledge of social, legal, ethical and technological forces on marketing decision-making.

PSO 2: Appreciation for the global nature of marketing and appropriate measures to operate effectively in international settings. Ability to develop marketing strategies based on product, price, place and promotion objectives.

PSO 3: Ability to communicate the unique marketing mixes and selling propositions for specific product offerings.

PSO 4: Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers. Ability to collect, process, and analyze consumer data to make informed marketing decisions

PSO 5: Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information.

STUDENT OUTCOMES

As per industry requirement

1. Analyze a complex business problem and to apply principles of business and other relevant disciplines to identify solutions.
2. Design, implement, and evaluate a solution to meet a given set of opportunities in the context of the program’s discipline.
3. Communicate effectively in a variety of professional contexts.
4. Recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles.
5. Function effectively as a member or leader of a team engaged in activities appropriate to the program’s discipline.
6. An ability to recognize ethical and professional responsibilities in management  situations and make informed judgments, which must consider the impact of business  solutions in global, economic, environmental, and societal contexts
7. An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives

ANNUAL STUDENT ENROLLMENT AND GRADUATION DATA

The following table contains the annual student enrolment and graduation information for Department of Management.

Table D-1. Program Enrollment and Degree Data

Name of the Program: BBA

Academic Year		Enrollment Year					Total Undergrad	Total Grad
		1st	2nd	3rd	4th	5th
2020-21	FT	161	229	152	NA	NA	542
2019-20	FT	215	152	122	NA	NA	489
2018-19	FT	168	133	109	NA	NA	410
2017-18	FT	137	111	15	NA	NA	263
2016-17	FT	116	16	49	NA	NA	181

Table D-1. Program Enrollment and Degree Data

Name of the Program: B.Com.

Academic Year		Enrollment Year					Total Undergrad	Total Grad
		1st	2nd	3rd	4th	5th
2020-21	FT	12	15	23	NA	NA	50
2019-20	FT	19	23	25	NA	NA	67
2018-19	FT	25	25	22	NA	NA	72
2017-18	FT	23	23	12	NA	NA	58
2016-17	FT	23	12	9	NA	NA	44

Table D-1. Program Enrollment and Degree Data

Name of the Program: MBA

Academic Year		Enrollment Year					Total Undergrad	Total Grad
		1st	2nd	3rd	4th	5th
2020-21	FT	67	68	NA	NA	NA		135
2019-20	FT	73	62	NA	NA	NA		135
2018-19	FT	64	33	NA	NA	NA		97
2017-18	FT	33	38	NA	NA	NA		71
2016-17	FT	39	27	NA	NA	NA		66

RESEARCH PUBLICATIONS

Sr. No	Title of paper	Name of the author/s	Name of journal	Year of publication	ISSN number	Link to the recognition in UGC enlistment of the Journal /Digital Object Identifier (doi) number
1	Social Media- A New Tool In Modern Era Marketing	Sachin Gupta, Sumit Chaturvedi	INTERNATIONAL JOURNAL OF ENGINEERING SCIENCES & MANAGEMENT RESEARCH (IJESMR)	2015	2349-6193	https://www.researchgate.net/publication/299535545_SOCIAL_MEDIA_-_A_NEW_TOOL_IN_MODERN_ERA_MARKETING
2	Social Media Promotions –Can We Restrict It Under Laws?	Sachin Gupta	INTERNATIONAL JOURNAL OF RESEARCH: GRANTHAALAYAH	2015	2350-0530	https://www.researchgate.net/publication/306038943_SOCIAL_MEDIA_PROMOTIONS_-CAN_WE_RESTRICT_IT_UNDER_LAWS
3	Challenges faced by EPIP of Gems and Jewellery Industry with special reference to Jaipur	Parul Agarwal	EDUVED INTERNATIONAL JOURNAL OF INTERDISCIPLINARY RESEARCH, 2014.	2015	23486775 Print  23495480	http://www.eduved.org/oct2014/editedJ0253.pdf
4	Attaining India’s Demographic Dividend: A way forward	Parul Agarwal	International Journal of Advanced Research in Computer Science and Management Studies, Gujrat, 2014.	2015	23217782 , 23471778	https://www.researchgate.net/publication/343047850_International_Journal_of_Advance_Research_in_Computer_Science_and_Management_Studies_Attaining_India's_Demographic_Dividend_A_way_forward
5	An Effect Of Social Media On The Youth Buyer Behaviour For Apparels In Jaipur City: A Study.”	Dr. Sachin Gupta, Mr. Sumit Chaturvedi	INTERNATIONAL JOURNAL OF BUSINESS AND ADMINISTRATION RESEARCH REVIEW (IJBARR	2015	2347-856X	https://www.researchgate.net/publication/321746761_AN_EFFECT_OF_SOCIAL_MEDIA_ON_THE_YOUTH_BUYER_BEHAVIOUR_FOR_APPARELS_IN_JAIPUR_CITY_A_STUDY
6	Online Shopping and Folklore- A Review: With Special Reference To India,	Sachin Gupta, Anand Vyas	INTERNATIONAL JOURNAL OF RESEARCH – GRANTHAALAYAH	2015	2350-0530	https://www.researchgate.net/publication/306038842_ONLINE_SHOPPING_AND_FOLKLORE_-A_REVIEW_WITH_SPECIAL_REFERENCE_TO_INDIA
7	A study on E- Marketing:- Its impact on Consumers in Ajmer, Rajasthan	Prof. Dr. Parul Agarwal	INDIAN JOURNAL OF APPLIED RESEARCH, 2014	2015	2249-555X	https://www.researchgate.net/publication/314897695_A_Study_on_E-Marketing_-_its_Impact_on_Consumers_in_Ajmer_Rajasthan
8	Growth Of Small Businesses In India Through Impact of Social Media	Dr. Sachin Gupta	INTERNATIONAL JOURNAL OF ENGINEERING SCIENCES & MANAGEMENT RESEARCH (IJESMR)	2015	2349-6193	https://www.academia.edu/13277881/GROWTH_OF_SMALL_BUSINESSES_IN_INDIA_THROUGH_IMPACT_OF_SOCIAL_MEDIA
9	Human Inadequacies in Corporate Failures: A case study	Dr. Abha Mohan	International Journal of Multidisciplinary Approach & Studies	2015	2348-537X	http://oaji.net/articles/2015/887-1427184909.pdf
10	ENTREPRENEURIAL LEADERSHIP: A NEW YARDSTICK	Sachin Gupta	INSPIRA: JOURNAL OF MODERN MANAGEMENT & ENTREPRENEURSHIP. (A NATIONAL QUARTERLY/REFEREED JOURNAL.	2015	2231-167X	https://scholar.google.com/citations?user=TmJMb20AAAAJ&hl=en
11	Building corporate culture for competitiveness in entrepreneurial firms (Book Chapter)	Singh, B., Sadri, S.	Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy	2015	9781466687981	https://www.igi-global.com/chapter/building-corporate-culture-for-competitiveness-in-entrepreneurial-firms/139870
12	Perceived risk, trust and information seeking behavior as antecedents of online apparel buying behavior in India: An exploratory study in context of Rajasthan	Chaturvedi, S., Gupta, S., Hada, D.S.	International Review of Management and Marketing	2016	21464405	https://www.researchgate.net/publication/309810879_Perceived_Risk_Trust_and_Information_Seeking_Behavior_as_Antecedents_of_Online_Apparel_Buying_Behavior_in_India_An_Exploratory_Study_in_Context_of_Rajasthan
13	An empirical study of Organizational Development through HR Services Satisfaction Index– A Case Study (Astech. Compupowers, Pvt. Ltd)	Dr. Ruchi Goyal	International Journal of trends in Scientific research and development. ISSN - 2456-6470	2017	2456-6470	https://www.academia.edu/35908677/An_Empirical_Study_of_Organizational_Development_through_HR_Services_Satisfaction_Index_A_Case_Study
14	“PRADHAN MANTRI JAN DHAN YOJANA (PMJDY) - A CONCEPTUAL STUDY”	Dr. Ruchi Goyal, Ms. Neha Sharma	International Journal of Research – GRANTHAALAYAH. [Vol.5 (Iss.4):]	2017	2350-0530(O),  2394-3629(P)	https://journals.indexcopernicus.com/search/article?articleId=1499407
15	Effect of Social Media on Online Shopping Behaviour of Apparels in Jaipur City: An Analytical Review	Sachin Gupta, Sumit Chaturvedi	Journal Of Business Management, Commerce & Research (Jbmcr) (An International Referred Quarterly Business A Research Journal)	2017	2319-250X	https://www.researchgate.net/publication/324106097_Effect_of_Social_Media_on_Online_Shopping_Behaviour_of_Apparels_in_Jaipur_City-_an_Analytical_Review#:~:text=full%2Dtext%20PDF-,Effect%20of%20Social%20Media%20on%20Online%20Shopping%20Behaviour%20of,Jaipur%20City%2D%20an%20Analytical%20Review&text=Social%20media%20tools%20have%20become%20superb%20channels%20for%20marketers%20to%20reach%20consumers.&text=The%20objective%20of%20the%20paper,of%20apparels%20in%20Jaipur%20city%20.
16	Effect of Social Media on Online Shopping Behaviour of Apparels in Jaipur City: An Analytical Review	Sumit Chaturvedi,Sachin Gupta	Journal Of Business Management, Commerce & Research (Jbmcr) (An International Referred Quarterly Business A Research Journal)	2017	2319-250X	https://jbmcr.org/pdf/Effect-of-Social-Media-on-online-Shopping-behaviour-of-Apparels-in-Jaipur-City-An-Analytical-Review.pdf
17	Benefits and Drawbacks of M-Commerce in India: A Review	Sachin Gupta, Anand Vyas	INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMPUTER AND COMMUNICATION ENGINEERING	2017	2278-1021	https://ijarcce.com/wp-content/uploads/2012/03/IJARCCE4G-s-sachin-gupta-Benefits-and-Drawbacks.pdf
18	Corporate Social Responsibility in India: A Global Commitment.	Sachin Gupta	INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING, MANAGEMENT & APPLIED SCIENCE:	2017	2278-2540	https://www.researchgate.net/publication/262763936_Corporate_Social_Responsibility_In_India_A_Global_Commitment
19	Financial Inclusion in India-A Review of Initiatives and achievements	Parul Agarwal	IOSR JOURNAL OF BUSINESS AND MANAGEMENT, 2014	2017	2278487X 23197668	https://www.researchgate.net/publication/314823121_Financial_Inclusion_in_India_-_a_Review_of_Initiatives_and_Achievements
20	“Effect of Social Networking site on Apparels Buying Behaviour in Jaipur City with Special Reference of Facebook”	Dr. Sachin Gupta** Mr. Sumit Chaturvedi	THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT	2017	2321-8916,	https://www.researchgate.net/publication/326706449_Effect_of_Social_Networking_Site_on_Apparels_Buying_Behaviour_in_Jaipur_City_with_Special_Reference_of_Facebook
21	Hacking and E-commerce: A Review With Special Reference to India Act 2000	* Dr. Sachin Gupta ** Mr. Anand Vyas	PACIFIC BUSINESS REVIEW INTERNATIONAL	2017	0974-438X.	https://www.researchgate.net/publication/248982867_E-commerce_and_the_law_A_review_of_India's_Information_Technology_Act_2000
22	FINANCIAL INCLUSION INITIATIVES IN RAJASTHAN: AN OVERVIEW	Ms. Neha Sharma , Dr. Ruchi Goyal	Inspira-Journal of Commerce, Economics & Computer Science (JCECS)	2017	2395-7069	https://inspirajournals.com/uploads/Issues/1440304840.pdf
23	Challenges assessment for the e-commerce industry in India: A review (with special reference to flipkart v/s snapdeal)	Vyas, A., Gupta, S	Journal of Global Information Management	2017	1062-7375, 1533-7995	https://www.researchgate.net/publication/318510661_Challenges_Assessment_for_the_E-Commerce_Industry_in_India_A_Review_With_Special_Reference_to_Flipkart_VS_Snapdeal
24	Self help group: A strategic tool for women empowerment	Mathur, P., Agarwal, P	Pertanika Journal of Social Sciences and Humanities	2017	0128-7702	https://sg.inflibnet.ac.in/bitstream/10603/66874/8/08_chapter%202.pdf
25	Marketing of microfinance for rural women: Evidences from Rajasthan ( Book Chapter)	Mathur, P., Agarwal, P	Strategic Marketing Management and Tactics in the Service Industry	2017	1522524762	https://www.igi-global.com/chapter/marketing-of-microfinance-for-rural-women/179990
26	Perception towards financial factors – A comparison between MSMEs Owners / Managers: Aware and unaware of Government Initiatives	Garg, S.	International Journal of Economic Research	2017	9729380	https://www.researchgate.net/publication/320137516_Perception_towards_financial_factors_-_A_comparison_between_MSMEs_Owners_Managers_Aware_and_unaware_of_Government_Initiatives
27	Self-help groups: A seed for intrinsic empowerment of Indian rural women	Mathur, P., Agarwal, P.	Equality, Diversity and Inclusion	2017	2040-7149	https://www.emerald.com/insight/content/doi/10.1108/EDI-05-2016-0039/full/html
28	Micro, small and medium enterprises in India: A review of growth and challenges in the present scenario	Garg, S., Agarwal, P.	International Journal of Applied Business and Economic Research	2017	9727302	https://www.researchgate.net/publication/316009384_Micro_small_and_medium_enterprises_in_India_A_review_of_growth_and_challenges_in_the_present_scenario
29	Impact of socio-economic conditions on qualities of youth affecting their selection in the defence forces	Gosain, C.R.K., Agarwal, P., Siwach, P.S.	International Journal of Applied Business and Economic Research	2017	9727302	https://www.researchgate.net/publication/315928596_Impact_of_socio-economic_conditions_on_qualities_of_youth_affecting_their_selection_in_the_defence_forces
30	Earthquake and resultant apocalypse of Shimla city	Singh, H., Siwach, P.S.	International Journal of Risk Assessment and Management	2018	1741-5241	https://www.inderscience.com/info/inarticle.php?artid=95791
31	Doklam Plateau and Three Warfares Strategy	Bisht, N.S.P., Jain, R., Gambhir, V.	China Report	2019	0009-4455	https://journals.sagepub.com/doi/abs/10.1177/0009445519875234?journalCode=chra
32	Self help groups: An exogenous women empowerment strategy in India	Agarwal, P., Mathur, P.	Kasetsart Journal of Social Sciences	2019	0125-8370	https://so04.tci-thaijo.org/index.php/kjss/article/view/242370
33	Behavioral traits and investment decisions: An empirical study on executives of financial service sector	Patni, I., Choubey, S.	International Journal of Recent Technology and Engineering	2019	2277-3878	https://www.ijrte.org/wp-content/uploads/papers/v7i6s4/F10030476S419.pdf

 

AREAS OF CONSULTANCY

The department consultancy services covering various areas of management in various verticals and functional domains mentioned above. We can contribute towards designing and implementing policies, systems and processes at the corporate and departmental levels. The resources/ Expertise available in the department:

Sr. No	Name of the Faculty	Research Area
1	Prof. Renu Pareek	Marketing, Branding and Services
2	Dr. Ruchi Goyal	Organizational Behavior, Human Resource Management
3.	Dr. M.Kuruvilla	Human Resource Management & Strategic Management
4.	Dr. Rashmi Sharm	Financial Decision Making in Corporation, Risk Management
5.	Dr. Jyoti Jain	Advertising & Promotion, and Customer Orientation
6	Dr. Hemant Verma	Economics, Value-Creation for Stakeholders Strategic & Functional Alignmen
7.	Dr. Ram Garg	Finance & Accounting : Cost Based Decisions (Break-Even Point), Activity based costing
8.	Dr. Manish Sharma	Profit Planning and Budgeting,Management Control System
9	Dr. Varsha Tiwari	Human Resource Management ,Leadership, Communication and Motivation, Business Negotiation Skills, CSR and Environment Sustainability
10	Dr. Teena Pareek	HR Scorecard – Strategic HRM HRIS & HR Analytics, Counselling & Coaching
11.	Dr. Kirti Choudhary	Information Technology, Goal/Setting & Monitoring, Performance Expectations Performance Review and Counseling