Faculty of Design (FOD):
The Faculty of Design at JECRC University has undergraduate four-year degree programs in Bachelor of Design and Bachelor of Visual Arts, with different specializations. The Program is based on integrated contemporary design thinking, techniques and materials with traditional sensibilities. The Programs also aims to develop and foster links with different design industry and the international community at large. During the program, students develop a conceptual approach alongside a practical understanding of the materials and processes adopted by small and large manufacturer’s designers and artists. The Program also develops independent and creative thinking through a series of increasingly complex design projects culminating in an exhibition of student work. The program curriculum reflects the transition from a closely supervised skill based, first year, to an experimental, exploratory approach in the second year, and in the final year, where the student is more self-led with a final major project where students demonstrate their accumulated knowledge, skills and expertise. The overall aim of the Programs is to give students an opportunity to implement complex design skills, building upon the previous semesters, in particular working on a summer internship. Liaison with professionals in the industry is core essential in developing this Program.
Graduates from the Faculty of Design are recruited by many top designers and companies. And they take up careers as the Designers, Retailers, Entrepreneur, Sales/Marketing Consultants, Design Consultant and in Design Education etc . Some of our top undergraduates each year enter into the Master’s Program in Design at leading universities around the country.
B. Des.- Jewellery Design & Manufacturing:
The undergraduate degree program in Jewellery design &manufacturing is a full time course, three-years in duration with a shared common first semester, offered by the Faculty of Design at JECRC University. The course is based on integrating design thinking, materials and techniques with traditional sensibilities. The program also aims to develop and foster links with India’s Gems and Jewellery industry at large and the international community. During the course, students develop a conceptual approach alongside a practical understanding of the materials and processes adopted by small and large jewellery artists and manufacturers. The course also develops independent and creative thinking through a series of increasingly complex design projects culminating in an exhibition of student work. The main aim of the first year is to give the students a basic introduction to drawing, 2 dimensional and 3 dimensional designs along with knowledge of art history and is seen as a “foundation year”. It is the prerequisite for advancement onto the specialized programs, of which Jewellery Design. The design of the curriculum reflects the transition from a closely supervised skill based, taught first year, to an experimental, exploratory approach in the second year, and ultimately the final year, where the student is more self-led. The credit system and modular weight age also reflect this progression with the first year having short tightly controlled, specific modules and the final year having more complex and broader modules like project management, entrepreneurship. The course culminates with a final major project where students demonstrate their accumulated knowledge, skills and expertise. The second year not only provides students knowledge about basic jewellery drawing, making and material exploration, but also supplements this knowledge with courses in CAD and design theory. The overall aim of the third year is to give students an opportunity to implement complex design skills, building upon the previous semesters, in particular working on a summer internship. Liaison with professionals in the industry is essential in developing this course develops further integration between the taught courses. However, the emphasis is placed on the self directed project which leads them towards a graduate collection.
B.Des Lab- Jewellery Design & Manufacturing:
The Department of Jewellery & Accessory Design integrate design skills with hands on skills for all studio courses and facilitate the students and faculty with technical knowledge by offering the following labs on campus.
Soldering and Casting Lab Equipment: This lab includes soldering stations (gas fired torches), casting machine, Furnaces, ultrasonic machine, tumbler machine.
Machine Lab Equipment: This lab contains sheet rolling mill, wire rolling mill, flex shafts, drill machines, grinder, polisher, heavy anvils, vulcaniser, wax injecting unit.
The Jewellery Manufacturing labs facilitate the students in accomplishing lab exercises and projects relating to the course offered in Jewellery Design. Laboratory manuals and important safety instructions are given to the students at the beginning of the course. All Labs are supervised and maintained by qualified senior technicians. Technician’s are trained in their specialized fields and have a command on the machinery.
Techniques and concept go hand in hand or vice versa. Like any other trade, jewellery making has its own techniques- one which is rich in tradition and meanings. It is encouraged that students aspiring to pursue professional careers in Jewellery learn these essential techniques in order to develop an in-depth knowledge of Jewellery fabrication and Design.
B. Des.- Interior Design:
Interior Design addresses the importance of human habitat and the built environment that supports human activities and values. It generates order to the space occupied by people, by making one aware of how the space influences our identity, productivity and wellness. As an interior designer one has the vital task to create intentional spatial interactions that can have a positive effect on human beings in whichever space they may inhabit – working, living or recreational. The Interior Design program is built to initiate a thoughtful and reactive design process. It facilitates the students to understand and create human habitation spaces through varied understandings of theory, studio, practical skills, live projects, case studies, field trips and encounters with industries and professionals. It also aims at inculcating an environmental awareness within the student for the benefit of human health, well being and productivity. The students are trained in representative skills through regular studios and a team of specialized Design Faculty that focus on freehand drawing, technical drawing and model making. These skills are further supplemented through elective subjects such as Interior Lighting, Interior Landscape, Sustainable Interior, Set Design, Interior Project Management, Furniture Design and Product Design etc. The program aims at promoting a holistic approach to the designing process by simultaneously involving inputs from theory, allied subjects and electives into design .The program pushes the student to become an independent and effective learner and opens up a range of prospects on completion of the course. The industry offers opportunities to young designers in large set ups of architecture, interior design, kitchen design and exhibition design practices. Graduates are equipped to begin their own practice or further their education by applying to study in post-graduate programs ranging from furniture, exhibition, product and interaction design to craft & technology, history- theory- criticism and Energy efficiency & green design.
B. Des.- Fashion Design:
Bachelor in Fashion Design is a four-year design undergraduate program, offered by the Faculty of Design at JECRC University. The program encourages students to explore their potential in designing multipurpose and multivariate fabrics. It also prepares graduates for the expertise required in self and industrial-related employment. The program, with its emphasis on broad based conceptual and technical aspects of design, is expected to facilitate future postgraduate studies in specialized Fashions related areas - i.e. art history ,Fashion marketing and merchandising ,Fashion technology, industrial design, fashion design, new media design and Fashion conservation. The curriculum encourages research into the rich Fashion tradition and its relevance to contemporary society.
The programme consists of various levels of practical studio courses supported by a range of theory electives in art and design history. Other strong feature of the programme includes an intensive course in marketing which makes them self sufficient as entrepreneurs and introduces them to marketing strategies and opportunities for internships in the Fashion design industry. The Contemporary Seminar provides an avenue for conceptual development and opening of new vistas, broadening the knowledge base. After completing a one-year foundation course, students wishing to specialize in Fashion design pursue their major for another three years. During this time students are exposed and enlightened with different aspects of design which includes intensive studies in colour theory, handcrafted and industrial printing, dyeing and weaving techniques. The fourth and final year consists of an independent study program and culminates in a degree-project show. Graduating students are expected to demonstrate proficiency in the technical, creative and professional skills they have attained during their time of study.
B.Des Lab- Fashion Design:
The Department of Fashion Design integrate the essential skills for understanding of the basic principles required to produce sample garments to industry standards, using specialist production methods and equipment with demonstration. The proficiency in technical skills, linked with research and design development and facilitate the students and faculty with technical knowledge by offering the following labs on campus.
Pattern Drafting Lab Equipment: This lab includes drafting tables with chairs, cutting table and dress forms for develop the skills and processes required to allow learners to progress towards creating patterns from original designs and working drawings with demonstration and practical application and also be encouraged to engage in producing accurate and professional cutting solutions.
Sewing Lab Equipment: This lab contains single needle flat bad lock stitch machine with different attachment like gathering foot, zipper foot, inter lock machine, embroidery machine, steam iron and iron table, garment steamer for the accurate and professional manufacture and the efficient use of industrial equipment forms the basis for creative and individual design solutions.
The Fashion design labs facilitate the students in accomplishing lab exercises and projects relating to the course offered in Fashion Design. Student will develop skills and build confidence in using a full range of industrial machinery and workroom equipment effectively and safely with the opportunity to gain design and machine skills through practice and sample production. Samples will be professionally presented and developed into a visual reference resource for future projects and encouraged to experiment creatively with their design ideas. It is encouraged that students aspiring to pursue professional careers in Fashion industry and learn these essential techniques in order to develop an in-depth knowledge of fashion Design.
Laboratory manuals and important safety instructions are given to the students at the beginning of the course. All Labs are supervised and maintained by qualified senior technicians. Technician’s are trained in their specialized fields and have a command on the machinery.
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The Faculty of Design (FOD) offering the following mentioned below programmes:-
B. Des. - Interior Design (4 Years)
B. Des. Jewellery Design and Manufacturing (4 Years)
Bachelor of Visual Arts (BVA):-
1). Graphic Design.
2). Painting Design.